John Lloyd reveals his funnier side

MANILA, Philippines - Jack ‘n’ Jill Magic is bringing more of John Lloyd Cruz’s magical talent and charisma to the small screen through its latest TV commercials. In this new campaign, John Lloyd parodies Filipino romantic comedy, the genre he is best known for, and shows off more of his funnier side.     

The TV commercials depict John Lloyd playing the lovelorn leading man torn between “some girl” and his love for Magic Crackers. In one version, he enthuses that Magic Flakes is more than just the average crackers — it has a delicious taste and crunchy goodness that make him keep coming back for more. In another, the actor pays no heed to his leading lady’s hurt feelings, as Magic Creams’ rich and delectable fillings keep him preoccupied. The series of commercials clearly shows that while girls may come and go in his life, his relationship with his favorite Magic Crackers will never waver.

“John Lloyd is known for his dramatic roles, so it’s very refreshing to see him take on comedy,” said Chris Fernandez, Universal Robina Corporation-Biscuits marketing director. “It’s also amazing how he can really create chemistry with his on-screen partner, no matter who she may be.”

At the shoot, John Lloyd proved why he is considered the best actor of his generation. “He was the consummate professional,” said Henry Frejas, who directed the TVCs. “We relied heavily on his own creativity when it came to the delivery of the lines. For every take, he would give us a different delivery so we could pick and choose which one would work the best for the story.”