Lindsay Lohan is Jag's new 'It Girl'

MANILA, Philippines - For many years, Jag Jeans has been known in fashion circles as the brand that refuses to follow current trends — instead it creates its own. It’s a label that doesn’t just push the boundaries of style — but shatters them. As the rebel of the fashion world that doesn’t conform to society’s restrictions, Jag Jeans has found its poster girl: Hollywood star Lindsay Lohan, one of the world’s paramount beauties.

As Jag Jeans’ newest endorser, Lindsay embodies the strength and fearlessness of the woman of today. She is unafraid to be who she is. She is fierce yet exudes feminine grace.  

The Jag Jeans crew traveled to Los Angeles to shoot the style icon at the landmark SLS Boutique Hotel in Beverly Hills. Led by world-renowned photographer YuTsai, who has spearheaded photo shoots for such international celebrity beauties as Anne Hathaway, Mila Kunis, Rihanna and Janet Jackson, it was clear that the spread for Jag Jeans was going to be once again artistic and edgy. 

And Lindsay did not disappoint.

Like a woman who knows what she wants, Lindsay worked closely with Jag’s stylist Maya Krispin, who has styled Tinseltown’s biggest names like Katy Perry, Paris Hilton and Kim Kardashian, to personally select her wardrobe for every spread.

Lindsay was so involved with the shoot that she would go as far as adjusting items on the set. She even requested scissors so she could personally fray the edges of her black crepe blouse because she believed it would look better that way. Lindsay would take a hands-on approach to her shots, as she was more than willing to change her hairstyle during mid-shoot and even used her own personal jewelry and accessories when needed.

Models look fit and fabulous in Jag.

Lindsay was impressed by Jag’s Push Up Skinny Jeans and Flared Jeans, and even asked if she could keep a peach top and the denim shorts she used during the shoot.

With Lindsay’s appeal, lensman YuTsai’s intricate eye for detail, stylist Maya’s heightened fashion sense and the Philippe Starck-designed SLS hotel as its canvas, the shoot stamped Jag Jeans mark as an international brand to be reckoned with.

Jag Jeans and Lindsay have more surprises in store for you in the coming year, so follow them on http://www.facebook.com/#!/jagjeans and twitter.com/JagJeans76.