Playtime with Nickelodeon

MANILA, Philippines - Nicksters, it’s time to turn off your TV screens for a while, get off the couch, get out, and go play as Nickelodeon brings you this year’s grandest day of play today, 3 p.m. at SM Mall of Asia Concert Grounds.

Let’s Just Play is a Nickelodeon pro-social initiative dedicated to empowering kids to engage in healthy, active lifestyles. Now on its fifth year, Let’s Just Play continues to promote fun, sportsmanship, fitness, and general well-being for all kids. To increase awareness of the campaign and send the message across to its viewers, Nickelodeon has been airing Let’s Just Play-inspired public service announcements on its channel since the beginning of September. Furthermore, in the spirit of fun and tradition, the Nickelodeon Channel goes “dark” from 3 p.m. to 5 p.m. today. This is to encourage all kids to switch off their televisions, get out of the house, and play with friends. And the best place of play on that day is at Nickelodeon’s Let’s Just Play event.

Studies show that playing doesn’t only impact physical fitness but also encourages creativity, allows greater capacity for attentive learning, sharpens senses, and builds social skills. When children are allowed to play freely with peers, they learn skills for seeing things through another person’s perspective, cooperating, sharing, and problem-solving. Play has emotional benefits including stress and aggression reduction and increased happiness.

To create a unique outdoor ambience, Nickelodeon turns the SM Mall of Asia Concert Grounds into one big playground. Kids have a chance to play games both on stage and on the field. There are several obstacle relays and inflatables where they can do all the running, romping, jumping, trekking, twisting, swinging, climbing, and sliding in a super active afternoon of slime and grime. 

And Nicksters who have gone to previous Let’s Just Play events  know that the day of play

doesn’t end without a special appearance from their favorite Nicktoon.

The first 1,000 kids to register at the event get free Let’s Just Play 2009 T-shirts.

For details log on to http://www.nicksplat.com.