Del's allergy awareness

MANILA, Philippines - Skin allergies, considered a growing epidemic among children, have come to the attention of Del Fabric Softener. Del rises to answer an unmet consumer need of having a fabric softener that is safe for the whole family, even kids, to use.

Health experts recommend that parents use laundry products that are skin-friendly when washing their children’s clothes to avoid contact dermatitis, a skin reaction caused by exposure to certain allergens. Del Hypoallergenic Fabric Softener is dermatologically-tested safe even for children’s delicate skin. Its skin-friendly formula has a gentle scent and contains no artificial colorants, leaving skin safe from allergies while making clothes soft and mildly fragrant.

Del begins a campaign that is intended to better educate moms on the issue of allergies and make them more conscious of possible ways to control the condition.

Del Fabric Softener propagates its message through the Itchy the Grump book that zeroes in on the discomfort that children may suffer from skin allergies. Arkin Magalona (photo) plays Itchy in the book which was made more interactive as it encourages parents to upload videos and photos of their kids for the Itchy the Grump Contest. Visit www.wearitchfreeclothes.com, an on-line portal that gives the lowdown on skin allergy and different ways on how to prevent it.