In its latest TV commercial, Jollibee reveals a face that’s fresh, vibrant, dynamic – and in step with a world of constant change.
It shows celebrity endorsers Sarah Geronimo and Sam Milby having the time of their lives as they savor bite after bite of their favorite Jollibee Yumburger.
Sarah, hewing close to tradition, prefers the original Yumburger, with its distinctive langhap-sarap goodness that whets her appetite for more. And when she wants something more filling, she opts for the two-patty Yum Doubles, perfect for that after-work treat she often looks for.
For Sam, nothing beats the premium burger duo – Amazing Aloha and Bacon Mushroom Melt, which he alternately treats himself to, in between photo shoot takes or after a long, hard day at work. Not only do they satisfy his hefty appetite, they also meet his discriminating taste for good food.
Sam and Sarah appreciate the freebies that add more value to the pleasures of the palate – an automatic upgrade to a large drink or softdrink float with every purchase of Yum Doubles and Yum Premium Value Meals until Sept. 16.
As part of Jollibee’s elite roster of celebrity endorsers, Sam and Sarah have imbibed the company’s "jolly" work ethic – working hard and enjoying every moment of it. You can see it in their sparkling eyes and winning smiles.
In the TVC, they are jumping, somersaulting and flying, as though they have wings on their feet, as they relish the burgers of their choice. This is the new look of Jollibee, a fresh and upbeat take on the original "jolly" concept of having fun while working hard.