Asian creativity, European standards with Portal East

CEBU, Philippines - The fusion of Asian creativity and European precision and attention to detail is what Portal East Inc., a company that supplies and installs uPVC windows and doors, offers homeowners, developers, architects and contractors.

Portal East marketing manager Ralph Tanco says, “Filipino homes deserve the best products that are the result of Asian talent and European engineering. I can really say that our products combine the best of both worlds for a truly world-class brand.”

Portal East offers innovative and outstanding products that will satisfy customers. Its full range of quality residential and commercial uPVC windows and doors come in a variety of types, styles and looks that are designed to meet design requirements and all kinds of budget.

Since its products are made of uPVC that is 100 percent recyclable, Tanco assures that its windows and doors are totally safe. “uPVC is definitely much safer and secure compared to traditional wood, aluminium and even steel,” he explains. “We help save on trees with the use of uPVC materials.”

He adds that uPVC windows and doors also provide better and more significant insulation against water, heat and sound. “What we offer at Portal East is security and peace of mind, especially during typhoons,” he explains. “Houses are secure against strong wind and rain because, if installed correctly, uPVC windows and doors offer better protection. Plus, we offer a better aesthetic look with innovative designs on our products.”

The company is proud that its products are competitively priced with only a 20-50 percent price difference against the leading brand. Tanco says the low cost of importation enables the firm to offer its products at a lower price. Its partner Dalian Shide of China is a multi-billion dollar global building materials company in the People’s Republic of China that exports to major countries in North America, Europe and Asia.

“The European market is very strict when it comes to product standards,” he says. “Even if our products are made in China, they meet strict product manufacturing standards because you can’t sell to the European market if your products are inferior. That means local consumers are assured that we offer them only the best.”

Dalian Shide even customizes its products based on specific country or continental requirements, like the weather. For example, products that are imported here are suited for tropical countries, while those for Europe and other temperate countries, the products are designed to withstand cold weather conditions.

Portal East also has a strong commitment to good customer service. Tanco says the company goes the extra mile when dealing with customers that gives a more personal touch to its service. He says no complaint is small or big for the company.

“What we offer the local market are reliable, world-class quality, reasonably priced, environment-friendly products, and attentive customer service. That makes us even more excited as we expand and prepare ourselves to bring these qualities to other parts of the country. Pretty soon, the whole Philippines will get to enjoy what Portal East has to offer.”

Portal East Inc. is at 805-807 State Centre Bldg., 333 Juan Luna St., Binondo, Manila. Its plant is located at NY Compound, 76 Bisalao St., Bagbaguin, Caloocan City. For details, call (02) 242-2821, 242-2721 or (fax) (02) 242-6906, email [email protected], or visit its website at http://www.portaleast.com. (FREEMAN)