Filipino Homes NatCon 2023 slated this month

Over 600 real estate stakeholders from all over the country will convene in Cebu this coming October 22-23, 2023 for the Filipino Homes National Convention 2023.

To be held at JPark Island Resort and Waterpark Mactan, the convention brings together real estate developers, brokers, and sales agents from across the Philippines to celebrate outstanding achievements in the industry.

This annual event has become a hallmark of the real estate industry, offering a platform for professionals to network, share insights, and acknowledge the remarkable contributions of their peers. Awards such as Best Developers in the Philippines, Best Rent Managers in the Philippines, and Best Brokerage Agents in the Philippines will be presented on the convention’s first day.

The highlight will be the prestigious awards gala, on the second day, where the industry’s finest national awardees from over 30 major cities in the Philippines from Luzon, Visayas, and Mindanao, will be honored for their exceptional work. A house, lot, and brand-new car will also be given away during the convention.

Filipino Homes founder Anthony Gerard Leuterio said the Filipino Homes National Convention is one of the most highly anticipated real estate events that provides a dynamic platform for professionals to network and build valuable connections with peers and industry leaders. It’s an ideal setting for fostering new partnerships and collaborations.

Delegates will also have the exclusive opportunity to gain early access to the latest and upcoming real estate projects from the world’s leading property developers and acquire valuable insights into the future of the real estate industry and the opportunities it presents.

“We have chosen a group of developer speakers to take the  ‘Hot Seat’ segment at our convention. They’ll be sharing their visionary strategies and plans for 2024,” said Leuterio. He went on to emphasize that this engaging discussion will provide delegates with a sneak peek into the upcoming year and shed light on the future landscape of the industry, particularly in terms of its evolving developments.

Jose Franco Soberano, Senior Executive Vice President and Chief Operating Officer of Cebu Landmasters Inc., Cesar Wee, Founder and Chief Executive Officer of Wee Community Developers Inc., Engr. Slater Young of Monterrazas Prime, Architect Romolo Nati, Chairman and CEO of Italpinas Development Corp., and Paulo Padilla, Chief Operating Officer of Sterling Land Residences and Development Inc., are among the industry leaders attending the event and will serve as speakers during the Hot Seat segment.

Emerging from the challenges of the Covid-19 crisis, the property market, according to Leuterio, has demonstrated strong performance this year. This success, he said, has been driven by a robust and steady economy, coupled with the sustained growth of remittances from overseas Filipino workers and increased household spending. It has shown resilience in the face of headwinds, including interest rate hikes and inflation.

Leuterio said national players are actively exploring prospective expansion locations in the Visayas and Mindanao regions.

“Developers have focused on land banking this year, anticipating that by 2024, which is just around the corner, it will present an excellent opportunity to initiate more projects in the countryside,” he said.

Leuterio identified Ormoc, Tacloban, Camarines Sur, Dumaguete, Iloilo, Bacolod, Butuan, Cagayan de Oro, Ozamis, Iligan, General Santos, Zamboanga, and Davao as promising sites for real estate expansion. “These are the areas that have high market appetite,” he said.

Leuterio also advised developers to focus on building houses with prices ranging from P3 million to P4 million. Condominium developments, he added, remain the top preference for these markets, especially among the overseas Filipino workers.

“My advice for developers is to build condos that will replace the house and lot but the price must be mid-range because that is the bigger pie today,” he said.

A mid-range condo is pegged at P120,000 to P135,000 per square meter.