Each new Motorola mobile – from the E398 model and the E680 to the C650 – is designed to maximize the mobile music experience for music lovers and artists worldwide.
In markets all over the world, Motorola is synonymous with mobile communications, and MTV is synonymous with the music-centered lifestyle. For consumers, it’s a potent combination – two powerful brands converging to deliver unmatched and innovative leadership.
Together, Motorola and MTV International are creating a mobile music environment that delivers value and opportunity for mobile operators; new models of distribution for entertainment marketers; new outlets and audiences for well-known and emerging artists; and, of course, access, entertainment and fun for music lovers everywhere.
Motorola’s new handsets – the E398 with 3D stereo surround sound, the E680 with RealPlayer software and MPEG 4 video playback, and the C650 camera phone with embedded MotoMixer and MP3 ringtones – are designed to meet the consumers’ ever-evolving music needs.
Regardless of music tastes, locations, lifestyles or mobile usage, Motorola’s tiered portfolio offers consumers the option to download, enjoy and personalize their music collection from wherever they are.
"The device formally known as the cellphone is now our wireless entertainment portal – connecting us to the music, videos, artists we love and the information we want," said Geoffrey Frost, chief brand officer of Motorola Inc.
"Through wireless innovations, partnerships and open standards, we are delivering a new way for artists to reach their fans and for music-lovers to enjoy their favorite tracks," he added.
Vibration sensory technology and rhythm lights that interact with Java games, ringtones, caller ID and ambient noise, bring the handset to life.
A sharp color screen means you never look fuzzy, and an integrated camera with flash ensures that a darkened room or dance floor will never get between you and your subject.
The handset’s large color screen brings your favorite videos to life. Music and video fanatics can download up to one gigabyte of content on the device’s removable memory and can update their entertainment choices as often as they like.
Downloading is easy with seamless USB data transfer support and fast over-the-air downloads via GPRS technology or Bluetooth for wireless transfer of files.
Gaming gets serious on the E680 with 3D graphics, portable and downloadable J2ME games and eight-way navigation and gaming keys.
Simultaneous key press and multi-channel audio supports for MIDI background music and MP3 sound effects bring new digital worlds to life.
Designed to give you a total sensory experience, the C650 is a pocket-sized package packed with musical MP3 ringtones, integrated VGA 4x zoom camera, 65K color display, MPEG4 video playback, downloadable Java games and multimedia messaging.
The wealth of personalization gear lets you make every day your own gig and let you groove to every call, message and game. Download new wallpapers, screensavers, ringtones, games or applications, mix your own ringtones with the unique MotoMixer, individualize your incoming calls with picture caller ID, and flaunt your style with rhythm lights that display distinctive lighting patterns.
The E398 and E680 handsets are compatible with the latest addition to Motorola’s Bluetooth portfolio, the wireless headset HS820.
The stylish and affordable HS820 provides hands-free convenience without wires for up to six hours of talk time and 100 hours of standby time.
The Motorola E398 is also compatible with Motorola’s new one-touch stereo headset HS120 which features an acoustically tuned speaker that offers users premium sound clarity even in noisy environments. Plus, the handset automatically mutes the music for an incoming call and resumes playing it after the call has ended.
Motorola is committed to delivering a secure wireless music environment to protect artists’ rights and, as a member of the Open Mobile Alliance, it supports the OMA’s Digital Rights Management specifications.
These specifications will open the door to a wealth of digital media for mobile users. The work accomplished through the OMA will give content providers and artists a way to protect content and add a new level of confidence since only paid users are allowed to download and use digital media.