High tech comes alive at PLDT and Smart's 'Jump'

MANILA, Philippines - Telecoms leader Philippine Long Distance Telephone Co. (PLDT) and wholly owned subsidiary Smart Communications Inc. have opened the country’s first “Jump” experience center at SM Megamall in Mandaluyong City, to showcase the PLDT Group’s latest devices, services, and technologies.

“We know that raising the quality of customer experience is key to getting and keeping our customers. To do this effectively, we had to find a converged model that enables us to offer all possible services - whether these reside in PLDT or Smart - to address customers’ needs in the most effective and affordable means possible,” Napoleon Nazareno, president and CEO of PLDT and Smart, said at the launch of Jump.

“Jump is among the initial manifestations of this direction, and it seeks to answer the unique needs of a market carefully segmented according to lifestyle - the home, the enterprise, international services, and the individual consumer,” he said.

A number of the items on display at Jump are the newest products for the 21st-century Filipino home, such as the new PLDT Telpad and the latest smartphones and tablets - the BlackBerry PlayBook, the Samsung Galaxy Tab 10.1, and the HTC Sensation, to name a few.

Jump also features handsets and devices that have yet to come out in the market and that will work best when powered by Smart’s nationwide wireless network. Among these are the HTC EVO 3D, Sony Ericsson Xperia Ray, Samsung Galaxy Tab 8.9, and the NFC-enabled Nokia C7. 

Powering these devices are PLDT’s Fiber to the Home and Smart’s WiMAX, HSPA+, and LTE connectivity - the fastest wired and wireless Internet connections available in the Philippines. Just like the gadgets, visitors are free to try out these services even with their own devices.

“If you are on the lookout for the latest gadgets or if you simply want to test the latest wireless communications services, Jump is the place to go to,” said Orlando Vea, Smart’s chief wireless advisor. “We will constantly upgrade our equipment and our facilities so that we can treat our customers to the latest and the best, each and every time.”