Sangobion promotes iron deficiency awareness with ‘Salaminkera’

MANILA, Philippines - The body needs specific vitamins and minerals to stay in tip-top condition. Although needed in minute quantities on a daily basis or in larger doses in certain instances, these essential substances are what make the system’s inner workings remain in perfect balance.

According to the World Health Organization, iron deficiency anemia is the most common nutritional disorder in the entire world, particularly among women and children.

In fact, three out of every five women of reproductive age are prone to iron deficiency, although they may not necessarily be aware of their body’s iron shortage.

Iron is a necessary element for optimum health. It is needed to replace blood loss during menstrual cycles, cure bouts of dizziness caused by anemia, correct weariness and fatigue, help gain more focus and concentration, and aid in periods of gestation, lactation, pregnancy, and such periods surrounding childbirth. It is also required for the normal functioning of the immune system.

Comedianne Giselle Sanchez as ‘Salaminkera.’

Some sources of iron in the daily diet include red meat, eggs, liver, oatmeal, nuts, as well as food supplements and formulations like Sangobion.

To promote awareness on the wondrous effects that iron has on the body, Sangobion recently presented a one-woman show called “Salaminkera,” an educational and entertaining performance of comedienne Giselle Sanchez.

When it came to presenting Salaminkera, Sanchez was the natural, most obvious choice. The loving wife, doting mother, and established career woman is the epitome of a true Sangobion woman.

Sanchez has been a regular Sangobion user since she gave birth to her second child, and so she understands the benefits the organic iron supplement offers firsthand.

“These days, women play multiple roles. These overlapping tasks can take its toll on your health, making you haggard and tired, especially if you’re breastfeeding. Women need balance juggling all of these acts. Drained energy will leave women feeling empty and tired. Luckily, iron supplement Sangobion is there to help us,” she said.

Fidji Miranda, marketing manager of Merck Consumer Healthcare Philippines.


Inspired by the evil queen from the timeless tale of Snow White, Sanchez tackled issues relevant to today’s women as the truthful “woman on the mirror.” She extolled the numerous virtues of iron, discussed the three signs of iron deficiency, and shared the wonders that Sangobion has done for her — and what the supplement can do for other women.

Coined after the term “salamang-kera,” a Filipino word for magician or wizard, Salaminkera is ideal for those who love mincing words and always being told the truth.

Sangobion is an organic iron supplement that has benefited Filipinos for over 30 years. It fights signs of iron deficiency such as fatigue, paleness, lack of concentration, dizziness, and weakness.

Sangobion is primarily made up of ferrous gluconate, which is organic in origin. “Ferrous gluconate has been shown to be gentler on the stomach and is easily absorbed by the body,” said Fidji Miranda, marketing manager of Merck Consumer Healthcare Philippines.
The supplement also contains other vitamins and minerals such as vitamin C, vitamin B12, folic acid, sorbitol, and other minerals.

Among the world’s leading pharmaceutical companies, Merck constantly aims to provide the best pharmaceuticals and life science solutions to patients and customers across the entire country.

Sangobion comes in capsule, syrup and drop form, and is available in all major and leading drugstores nationwide. For more information, visit www.sangobion.com.ph or like www.facebook.com/sangobionph.