Coty partners with National Geographic for 'Pristine Seas' protection program

PARIS — Coty Inc., a leading global beauty company, has announced that it has signed a partnership agreement with National Geographic Society, identifying Davidoff Cool Water as a partner for the Pristine Seas program.

The ocean covers 72 percent of the surface of the earth but only one percent is protected. National Geographic, through the Pristine Seas Expeditions, seeks to protect some of the last pristine spots of the oceans and to create marine protected areas. The partnership kicks off with an expedition to the Pitcairn Islands (UK territory) in the Pacific Ocean. The expedition leader is National Geographic explorer in residence, Dr. Enric Sala, a marine ecologist who has dedicated his career to finding ways to mitigate human impacts on marine life.

“I am thrilled to have Davidoff Cool Water on board for our Pristine Seas ocean protection program,” Sala said. “No one organization is going to save the ocean alone.”

“We are pleased to collaborate with Davidoff Cool Water on this project that will help to protect the last healthy, undisturbed places in the ocean.” said Terry Garcia, executive vice president of the National Geographic Society.

“It is an honor to partner with National Geographic, one of the most respected, renown and powerful organization protecting the ocean and the environment. We are happy with our best-seller Davidoff Cool Water, a fragrance that initiated the olfactive territory of oceanic freshness, to be active in ocean protection,” said Michele Scannavini, president of Coty Prestige.

As the new face of Davidoff Cool Water, American actor Paul Walker strongly supports the initiative. “My first love, my first passion was the ocean, so I completely relate to the cause of the ocean protection. I am proud to be the face of a legendary fragrance that is willing to be active in the protection of the ocean,” he said.

The Pristine Seas Expedition started last. From summer 2012, consumers will have the opportunity to join Davidoff Cool Water in supporting the National Geographic Pristine Seas to help protect the world’s oceans.

For additional information about Coty Inc., visit www.coty.com.