Back to health basics with berries

MANILA, Philippines - Join a marathon. Lift weights at the gym. Count calories and compute carbs. Skip steaks and eat salads. Sign up for yoga or dance class. Detoxify at the spa. Go mountain biking. Contemplate triathlons. Then do everything all over again.

These activities are popping up in an increasing number of to-do lists, resolutions, and social media profiles.

It’s a good thing to actively pursue one’s vision of a healthier, stronger, body. But in today’s age of likes, tweets, pins, and apps, it seems that health and wellness are being shaped by what everybody else wants and expects — instead of what the body really needs. The essentials are being neglected, and the motives misunderstood.

It is with a call to go back to basics that health pioneer Brand’s introduces a new fruit-based, ready-to-drink essence: InnerShine Berry Essence (IBE).

Packing all the goodness of seven premium types of berries from Europe and America, Brand’s InnerShine Berry Essence not only promotes health in the most natural of ways but also a fundamental shift in the approach to wellness.

This shift begins with a part of the body that no amount of lifting, running, or fitness training can build: the eyes. With its unique blend of antioxidants and nutrients, InnerShine Berry Essence nourishes the eyes and protects it from the damaging effects of free radicals, environmental pollution, and prolonged exposure to UV radiation.

The ready-to-drink supplement also has vitamins A, C, E, and zinc for better eye health and vision: a necessity in today’s tech-driven, digital-display-screened world.

Thanks to a special formulation without any artificial coloring or preservatives, InnerShine Berry Essence has an all-natural fruit taste.

IBE’s berry concentrate also delivers nutritional benefits and antioxidant qualities for a healthy, beautiful body. Blackcurrant, for one, which comes from central and northern Europe, provides a precursor for synthesizing rhodopsin, the biological pigment that enables vision in low-light conditions.

The exotic acai berry, native to Central and South America, is rich in antioxidants, vitamins A, C, E, and zinc, and can help defend the body against modern-day life’s stressors.

Cranberry, strawberry, and elderberry, meanwhile, are all high in vitamin C and phytonutrients that nourish the eyes and provide an extra layer of natural protection from UV rays and environmental pollutants.

Also found in every bottle of InnerShine Berry Essence are blueberries and chokeberries, both rich in anthocyanins. Anthocyanins prevent oxidants from damaging the connective tissues, improve blood circulation, and help repair damaged proteins in the blood vessel walls. These pigments are also known to promote healthy aging, with an extra property that gives the skin a healthy, youthful radiance.

To maximize these health benefits — and to lay a strong foundation for a lifestyle that follows not the trends, but the basics — a bottle a day of InnerShine Berry Essence, chilled, is recommended.

InnerShine Berry Essence is now available at Watsons, Landmark supermarkets, and Mercury Drug stores in the Greater Manila Area at a suggested retail price of P85 per 42-gram bottle.