Japan food supplement firm enters Phl market

MANILA, Philippines - The Philippines has just joined countries like the United States, Russia, Hong Kong and China among the host countries to subsidiaries of Japan-based Fine Co. Ltd.

Fine Nutrition Trading International was registered in February 2009 in the Philippines by entrepreneur Imelda Manook Tesalona. This distributor of Fine Co. Ltd.’s major brand, Hyaluron & Collagen, was recently lauded by Fine Co. Ltd. upcoming president Nobutsuna Sasaki for its the successful market penetration in the Philippines.

With the promise of growing its market here and Fine Nutrition’s professional conduct of business, Fine Japan announced by the close of 2011 its decision to make the Philippine distributor a subsidiary of Fine Co. Ltd., Osaka, Japan.

“We bring to the Philippines the best of health food supplements which have been benefiting our customers in Japan and other countries — that we produce out of gathering and extracting the best ingredients found in plant and animal sources, putting them in granule form to come up with quality natural food products, health food supplements, beverages, and cosmetics,” Sasaki said.

“It was the best ever news that I have received so far in this business and it surely kicked off our year with loads of optimism,” said Tesalona.

“The good news, along with my faith in the Japan company and the quality and benefits of the product we are initially carrying for them – Hyaluron & Collagen – have made my resolve to push Fine’s products here stronger than ever,” Tesalona added.

She said, “I admire Mr. Sasaki’s efforts to bring the essence of nature straight to the people, which he has actually been doing out of ingenuous research that has resulted in the breakthrough identification and utilization of source ingredients, efficient extraction of optimal nutritional elements, and optimal ingredient combinations and formulations.”

Fine Nutrition Trading International was established for the primary purpose of dealing with Fine Co. Japan in the importation and distribution of its various organic health products, starting with the Hyaluron & Collagen brand, a far-advanced anti-aging and wellness supplement which has the twin merits of having the world’s best breakthroughs of tried-and-tested anti-aging solutions — hyaluronic acid and collagen, with elastin as bonus — ensuring the skin’s growing youthfulness and elasticity.

“Fine Co. Japan has been very active these past two months in consolidating its presence worldwide. It joined the Medical Treatment Academy for Healthy Aging activity last Dec. 12, joined the 9th JSMUFF Convention last Dec. 14, established the Philippine office on Dec. 21, and established their office in Mongolia on Jan. 25 this year,” Sasaki said.

Fine Co. Ltd., Japan has been around for over 35 years, upholding international quality standards as evidenced by the Gold Award conferred by Monde in Brussels in 2011. It has the highest neutraceutical food and cosmetic production certifications in Japan, ISO 9001, GMP and Organic JAS.

More information on both companies, Hyaluron & Collagen and other products by Fine Co. Ltd., Osaka, Japan may be found on the website www.fine-kagaku.co.jp. Fine Nutrition Trading International is located at Unit 224 Garden Heights Condominium, E. Rodriguez Sr., Quezon City with contact numbers 09175218698 and 542-3842.