SMI interactive mining display wins Quill Award

MANILA, Philippines - Sagittarius Mines Inc. (SMI) was awarded the Philippine Quill Award of Merit by the International Association of Business Communicators Philippines (IABC Philippines) for its Interactive Mining Information Center (iMIC) in a recognition ceremony held at the Crowne Plaza Galleria Manila recently.

The iMIC received the Quill Award in the Multi-Audience Communication category. This is the second time the iMIC has been recognized as a unique communication tool, having previously received the Bronze Award for Best Public Relations Initiated Campaign in the 2011 University of Asia and the Pacific (UA&P) Tambuli Awards last June.

The iMIC is a multimedia interactive display that aims to inform and educate visitors on the use of minerals in daily life, the mine life cycle, the processes and the benefits of modern and responsible minerals development.

The iMIC also uses holographic technology in an insightful presentation on Life without Mining.

SMI general manager for operations and external Relations Mark Williams expressed the value of iMIC’s technology.

“iMIC’s interactive touch screens add to the visitor’s learning experience while providing valuable information on the sustainable development practices being implemented on the Tampakan copper-gold project,” Williams said.

“The iMIC forms part of our comprehensive stakeholder communication and engagement program to ensure stakeholders are fully informed of our plans for the Tampakan project,” he said.

Since its launch in October 2010, approximately 250,000 visitors have experienced this unique exhibition.

The iMIC was developed through a public-private partnership among SMI, the Department of Environment and Natural Resources, the Chamber of Mines of the Philippines, and the Philippine Mine Safety and Environment Association.