Phiten committed to health and fitness via new technology

MANILA, Philippines -  Phiten, an innovative Japanese brand of aquametal-infused wearable technology in the form of various accessories and apparel, recently met with members of the media, both online and offline, to reintroduce and reaffirm the brand’s commitment to health and fitness using new technology.

“Nano-technology is the breaking down of titanium, silver and gold minerals to nano particles which are then infused in the materials used to make Phiten products,” said Ronaldo Colmenar, general manager of Sports, Entertainment and Events Management Inc., the exclusive distributor of Phiten in the country.

The technology restores, if not, maintains the optimum balance of the body. Phiten, together with a healthy diet and good exercise and sports program like biking and running, can also help fight chronic stress brought about by a busy lifestyle.

Colmenar said, “Phiten is not a craze or trend. It is a lifestyle brand that promotes health, style and comfort for people on the go and sports enthusiasts who want to be in their best state and condition always.”

At the press conference, Phiten demonstrated the products’ benefits for balanced energy flow and blood circulation. Phiten also introduced Coach Jim Saret, an international sports training consultant who gave tips on how to start and maintain an active lifestyle while sustaining a fit mind and body.

Phiten was founded in 1982 by its president, Yoshihiro Hirata, an alternative medicine practitioner. “We are helping people enhance their quality of life around the globe, building on our Phiten philosophy of health, energy, and well-being,” said Hirata in Phiten’s official website.

Now found in countries over Asia, Europe, and US, Phiten continues to create waves.

To learn more about Phiten’s health benefits and see its wide array of products, log on to www.phitenphil.com or visit any Phiten shop kiosk and consigned stores nationwide.