Making a difference with the Li'l Beanie Code

MANILA, Philippines - Through this year’s Nescafé Classic First Pick, the power of the Internet and the use of a special code, now you can be part of something good. For the past five years, the first harvest of coffee farmers has been celebrated with the production of the special limited edition Nescafé Classic First Pick, a coffee product made from coffee berries handpicked with care by Filipino farmers during the beginning of the harvest season. The beans are then roasted to a deep, dark color for a unique and intense cup that you’d love to savor.

This year, each jar of Nescafé Classic First Pick will have a unique code. This code, when registered into the First Pick website (www.nescafe.com.ph/firstpick), enables you to adopt a “Li’l Beanie” and plant it on the website’s virtual coffee farm.

Each unique code entered triggers an actual seedling donation to a local coffee farming community. After the Li’l Beanie is planted, consumers can receive periodic updates on the important milestones of their virtual coffee seedling. Users will be able to track the growth of their Li’l Beanie up until it finally becomes a fully grown tree ready for harvest.

Apart from adopting a Li’l Beanie, consumers can also discover the journey of the bean, find out how Nescafé helps the livelihood of 30,000 Filipino coffee farmers and their families, and learn more interesting facts about coffee.

“Whatever success Nescafé enjoys today, we owe in large part to the people involved in the planting, harvesting, and processing of coffee — the Filipino coffee farmers. The quality coffee that we enjoy every day is mainly the product of their hard work, passion, and dedication, so adopting a Li’l Beanie is a way for consumers to give back to these farmers in a fun and interesting,” says Odessa Lanas, Nescafé consumer marketing manager.

The Nescafé Classic Adopt a Li’l Beanie is part of a program that supports 30,000 Filipino coffee farmers. Farmers need quality seedlings to be able to produce quality coffee beans that are, in turn, roasted, ground and brewed into the coffee consumers enjoy.

The seedlings that this program will provide are resistant to environmental stress and yield a rich harvest of coffee beans of the highest quality. Such a harvest would mean a good income and a better future for Filipino coffee farmers.

So be part of the harvest of the future. Buy Nescafé Classic First Pick now and log on now to www.nescafe.com.ph/firstpick. To know more about Nescafé Classic First Pick and this program, call the Nestlé consumer care hotline 898-0061.