Beverages as ‘health motivators’

Summertime is fast approaching and people can only look forward to hotter days ahead. There is no better time than now to plan one’s activities for the summer as well as food and beverage intake to make sure that one is physically and mentally fit for this active period.

As beverages take a more dominant role during summer, it is best to take a closer look at what one drinks. Supermarkets, the easiest source of drinks, are filled with all kinds of beverages but one has to be health-conscious and be wary of what to choose.

It is easy to pick any kind of juice as there are all kinds of liquid and powdered juices on grocery shelves. These are the same juices that are mixed in big containers and sold in city streets or they may come in cheap packs buried in tons of ice and are easily sold to pedestrians and commuters.

Yes, they can easily be bought because they are cheap but are they safe for one’s health? These juices are usually a mixture of water with artificial flavoring and a lot of sugar and they can immediately quench one’s thirst. Their sweetness can lure consumers into believing they are good nutrition when they are not.

Beverages should be “health motivators” and this is what Sydenham Laboratories’ Juslicious Jus’ 4 Kids Plus is meant to do.

In Jus’ 4 Kids Plus, Sydenham combined Chlorella Growth Factor (or CGF) and taurine, making a potent combination that significantly spurs physical growth and enhances the mental faculties of children.

Moreover, Sydenham fortified Jus’ 4 Kids Plus with Vitamins A, C, E, B1, and B3, zinc, and iodine, which, when taken regularly, improve both the physical and cognitive development of children.

According to Sydenham sales and marketing manager Nina Peña, “The orange and mango flavors of Jus’ 4 Kids Plus both have CGF and taurine and come fortified with essential micronutrients. So whatever flavor the kids choose, they’re guaranteed to benefit from all the micronutrients and vitamins that Sydenham packed in Jus’ 4 Kids Plus.”

Jus’ 4 Kids Plus is the result of extensive scientific research and studies by nutrition experts led by Dr. Rodolfo Florentino, chairman and president of the Nutrition Foundation of the Philippines.

The juice product has been cited by prestigious England-based publication Beverage Innovations as one of a growing number of vitamin-enriched health beverages around the world that offer its target market a multitude of health benefits.