Proper brain development for the ‘Generation E’

So much of the future rests on the kind of children parents raise today. For the world of tomorrow to be more intelligent, more promising and hopeful, those growing up to populate and govern it and survive in it need to possess one faculty that will ultimately determine their success: a properly developed brain.

Since brain development begins in the earliest stages of infancy, parents have the responsibility to ensure that their children get the best nutritional supplements, love and attention. With these, children grow up to become part of a new generation of smart, intelligent individuals now being called the "Generation E."

Generation E is the new generation of kids growing up in a more advanced and competitive world. They are endearing, exceptional and extra-smart and are nourished and empowered from as early as their infant years with specific combinations of smart nutrition by parents who understand the importance of optimum brain development.

Nourishing this new generation is now the mission of Mead Johnson Phils., maker of milk formulas with the brain-building advantage like Enfagrow (for toddlers one to three years old) and Enfakid (for children three to six years old).

The brain-building milk products of Mead Johnson contain DHA (docosahexaenoic acid), a long chain of polyunsaturated fatty acid which is a primary building block of human brain tissues. Experts now believe that DHA is important to help ensure optimum brain development.

A natural adequate supply of DHA depends on the amount of its precursor, called ALA or alpha linolenic acid, in a child’s diet. ALA can be found in very few vegetable and fish oils.

Because of the taste preference of children and the lack of enough vegetables and fish in their diet, there is a need to supplement their diet with DHA.

For questions or inquiries about baby’s nutrition, Enfa products and Mead Johnson’s prenatal and Generation E program, call 841-8222 or toll-free number 1-800-1888-5861. Or write to Generation E Customer Contact Center, Mead Johnson, 2309 Don Chino Roces Ave. Ext., Makati City, 1231, Philippines. Or visit website www.enfagrow.ph.