World-leading wellness brand turns 40

A world-leading wellness brand turns 40 – and is younger and stronger than ever.

2001 marks an important milestone for Pharmaton capsules: 40 years ago, on Nov. 24, 1961, it received marketing authorization from Swiss authorities. This marked the birth of an unrivaled trendsetter of modern wellness products.

Far ahead of any general trend, Pharmaton had merged the western science of nutrition with traditional Chinese medicine. The synergistic combination of a standardized, high-quality ginseng extract with vitamins, minerals and trace elements has been proven in numerous clinical studies to improve well-being and vitality, reduce tiredness and improve physical and mental performance.

Pharmaton capsules have been constantly brought up to the latest scientific standards and are today trusted by millions of consumers in more than 80 countries. Today, Pharmaton is the No. 2 brand in the multivitamin sector – and offers much more than a pure multivitamin ever could.

Born at the Pharmaton headquarters in Lugano,Switzerland four decades ago, when the company started to concentrate its activities on the development of phyto-pharmaceuticals, the capsules turned out to be a real shooting star after their launch in the world market. Sales have consistently increased every year, with almost 600 million capsules sold in 2000 alone.

As a pioneer, Pharmaton Lugano recognized the new global trend towards self-responsible healthcare and the growing need for innovative and scientifically based self-medication products for the improvement of well-being and quality of life.

By developing and launching on an international scale a product like Pharmaton capsules, it had anticipated this new era and thus, has been able to meet the consumers’ expectations and demands from the early sixties until today.

Premium ingredients and the uniqueness of Pharmaton’s advanced formula, which has been consistently improved over the past 40 years with scientific breakthroughs in the field of nutrition and vitality, deliver "everything in one capsule" a carefully blended, well-balanced combination of vital substances (more than 20 vitamins, minerals and trace elements), combined with the standardized G115 ginseng extract obtained from the roots of the genuine Panax ginseng C.A. Meyer, which is considered the "golden standard" for ginseng extracts worldwide.

G115 has been the object of more than 40 years of research and investigation, and the Pharmaton capsule was the very first Pharmaton natural health product that incorporated this "golden" ingredient.

Thanks to its balanced formula, Pharmaton capsules optimize metabolism, prevent symptoms of vitamin and mineral deficiency and increase physical and mental performance.