MANILA, Philippines - Back in the ’80s, they would have been referred to in the media as young urban professionals, or “yuppies,” for short.
Today’s upwardly mobile professionals may be wired to pursue success in their respective careers, but they are also very much socially conscious and equally focused in rewards that don’t carry a price tag.
Meet the “urbanite,” which according to Wikipedia is the term initially used in “the United Kingdom and Ireland to describe a demographic of people” who are “the yuppies of the 21st century. Their social conscience has been attributed to their living through the ‘caring, sharing’ 1990s. Urbanites are young, educated, upmarket and highly aspirational.”
Urbanites have “six key characteristics: they are time-poor, city-proud, media-literate, brand-centric, trend-sensitive and culturally-aware. They are affluent consumers with an optimistic outlook on life that is very different from those who live in ‘small town’ or rural areas.” A U.K. research cited some of the so-called “Great Expectations” of urbanites, including “living a meaningful and experience-rich urban life, enjoying success in multiple areas of life and not just career, finding the traditional ideal of ‘true love’ in the modern world, and living in a pleasant ‘urban village’ area of their city.
Indeed, urbanites around these parts are not only working toward a future that is not only professionally rewarding but also, and even more importantly, personally so. This early, in fact, not a few urbanites are already looking forward to cocooning by their single selves or with their startup family in that “pleasant ‘urban village’ area of their city” of their so-called Great Expectations.
With The Trion Tower, the urbanite should look no more for the perfect address to fulfill his or her “Great Expectations”. For more information, visit www.robinsonsproperties.com.ph or http://www.thetriontowers.com/.