BMW at Ayala Westgrove Heights

Ayala Land Inc., the country’s leading and most trusted real-estate developer, in cooperation with Prestige Cars Makati–distributor of BMW, the number one luxury car brand in the country, successfully held a joint marketing event via an open house and car test drive/exhibit at the exclusive Ayala Westgrove Heights in Silang, Cavite.

The rare affair, attended by select clients and residents, presented an opportunity for two industry giants to forge a closer partnership as both cater to the same market. According to Ayala Land Inc. assistant vice president Jun Bisnar, Ayala Land Inc. and Prestige Cars Makati share the same high end market segment and are both attuned to the dynamic needs and wants of an exclusive and quality conscious clientele that are currently being tapped by Ayala Westgrove Heights and BMW Cars.

Alan Munoz, vice president for Prestige Cars Makati, in turn, reveals a long-term relationship is inevitable, "we have similar objectives such as quality and excellence in our respective products so we expect a productive partnership."

The open house and exhibit was part of an aggressive marketing campaign implemented by Ayala Land Inc. and Prestige Cars Makati to take advantage of the last leg of summer.

The Ayala Westgrove-BMW activity saw residents and car enthusiasts get a glimpse of the lush surroundings of Ayala Westgrove Heights aboard a BMW. Participants were encouraged to test-drive the high performance, powerfully designed three series or five series BMW enjoyed exploring the rolling terrain and abundant greenery including the beautiful lagoon nestling at the heart of the natural, serene setting of Ayala Westgrove Heights.