Michelin Tyres wow ’em at the Luxury Motor Show 2003 Manila

The Luxury Motor Show 2003 Manila presented by Michelin, which ran from November 13 to 15 at the Activity Center of the Alabang Town Center in Muntinlupa, was attended by a large crowd of automobile enthusiasts who flocked to the event to see the latest luxury, sports and sport utility vehicles as well as auto parts and accessories.

One of the biggest attractions was the Michelin Tyres display, which showed the company’s latest offerings such as the Michelin Pilot Preceda and Energy MXV8, which are suited for different personalities and driving styles.

According to Michelin Philippines country manager Rizalino Dalangin, "Buying a car can be an expensive investment, and much time and effort is taken to choose the car that suits you. The same consideration should be given to your tyres, because an investment in tyres can be an investment in saving your car and, more importantly, your life."

Dalangin adds, "Like choosing the right car to suit your personality and driving style, you should also choose the right tyres to do the same thing. If you are into performance, you should be looking at a sporty tyre like the Michelin Preceda. If you are looking for comfort and good economy, then you might want to consider the Energy MXV8."

The Michelin Pilot Preceda is designed with a new gripping compound that helps cars stop better. It also has a special tread pattern that promotes more efficient water evacuation to prevent aquaplaning. Created by the people who design Formula One tyres, the Pilot range delivers unparalleled handling and responsiveness. Being the latest in the range, Pilot Preceda shifts performance up a gear. While delivering high precision cornering and stability, Pilot Preceda is one of the quietest sports tyres in the market.

The Michelin Energy MXV8, meanwhile, is made with new "environmentally friendly" compounds that can save about four percent from their owner’s fuel bill. The savings incurred over the tyre’s lifespan is enough to pay for the cost of buying a set. The new Energy MXV8 delivers the finest level of driving comfort, and still offers optimum grip and superb handling in all conditions, plus a long life. It features breakthrough Michelin "Green" technology that reduces rolling resistance and lowers fuel consumption. The Michelin Energy MXV8, which is available in sizes to fit the Toyota Camry, Nissan Cefiro, Mercedes Benz C-Class, E-Class, S-Class, BMW and many more, replaces the well-recognized market leader Michelin Energy MXV3A and VIVACY.

With their advanced technology and cutting edge designs, Michelin Tyres not only give you better control over your car, more importantly, they will let you discover a new driving experience.

Michelin Tyres are available through their authorized distributor, Tiara Commercial and Industrial Corporation. For more information, call 8132786 and 8132548.