Uplifting the Pinoy brand in the global arena

MANILA, Philippines - With recent events having shed the Philippines in a rather awful light, Filipinos are posed with an even greater challenge to rise above the situation and show the international realm that there are still many reasons why Filipinos can be (and are still) proud to be Pinoy.

Nick Fontanilla, president of the Philippine Marketing Association (PMA), said that trying times remind Filipinos of their most interesting trait—their optimism.

“It’s been a year since our country faced the wrath of typhoon Ondoy and we’ve witnessed how the Pinoy bayanihan spirit is kept alive. Now that the Philippines is going through a different kind of ‘storm’ we encourage Filipinos to remain patriotic—to be reminded of many other individuals who have made our country proud and follow their footsteps,” he said.

Fontanilla added that the same optimism exhibited by a teenage boy through a letter to the world also proves that if a young man has a voice in uplifting the reputation of the country, the youth hold the potential of making the country’s people and brands global once more.

PMA, the country’s premiere organization of marketing professionals, goes nationwide in its commitment to educate marketing, business and entrepreneurship, and communication students as it will be conducting a caravan of the annual students’ strategic marketing conference, STRATMARK8, themed “Pinoy as a Global Brand,” from September to November 2010, together with the Philippine Junior Marketing Association (PJMA) and the Association of Marketing Educators (AME).

The students’ strategic marketing conference is one of PMA’s major projects toward its advocacy to provide marketing excellence to the youth and the academe through education.

For caravan schedules and other concerns, contact your local PMJA organization for tickets or call the PMA secretariat at telephone number 634-5722, 634-4890, and 638-7700. You may also check out www.philippinemarketing.net.ph or log on to www.pinoybrandkaba.com.