New product offering from Fruitas

MANILA, Philippines - With the deluge of healthy options for discerning consumers, one man found his niche squeezing healthy and fresh juices to be made available for every Filipino. From a single cart, Fruitas worked its way to the Filipinos’ consciousness, bringing healthy and readily available fruits in one drink. The success of Fruitas is not measured by how many carts they have. Rather, it is measured by how many Filipinos have grown to love their brands.

The year was 2002 when Lester Yu, founder and CEO of Lush Enterprises took the plunge in this business vision. He has now emerged a very strong player in the health beverage category. With a singular idea in mind, “Why not let every Filipino enjoy freshly squeezed juice drinks at affordable prices?” Yu has arrived.

Freshly squeezed, rich in health benefits, Fruitas has earned other siblings in the healthy beverage business. Its founder, Yu has created other lifestyle beverage and dessert-snack brands that are easy on each Filipinos’ tasks when out in the mall or simply looking for ways to satisfy their cravings. The other brands of Fruitas Group are: Juice Avenue, the Mango Farm, Black Pearl, Buko ni Fruitas, dessert place Cocktales, and soon Yesyesyo! (an affordable yogurt snack) and Cereal Chiller ( an easy to eat alternative to healthy snacks at the mall).

Fruitas Group, as they are referred to, decided to step into a new arena where chilled snacks are concerned. With Yesyesyo!, the main goal of the group is to make yogurt, an elite concept, into a household name. Priced very low, it becomes a healthy pocket-friendly alternative to ice cream. Created just like the other international brands of yogurt, Yesyesyo! Is proudly Filipino made.

Another equally intriguing and “out of the box” food concept which Fruitas Group has recently acquired for consumers is Cereal Chiller. With cereals being a healthy alternative to other snacks, the group has decided to jazz this up to make its taste unique. Like what a fresh coat of paint can do to a house, this food concept will change the way one feels about eating cold cereals.