Collaborative customer experience enhancement: Samsung, Abenson lead the way

The journey of a thousand miles begins with a single step, said an old proverb. But, Samsung and Abenson have taken not just one little step, but several steps! Samsung pooled a structural and comprehensive approach on ways to sell and market products and services beyond the usual marketing promotion incentives to the store managers and personnel of Abenson.

This is a program based on Samsung’s management philosophy on the harmony and interdependence of human resources and the partners-dealers. Samsung’s strength comes from the employee’s capabilities, passion, and dedication to a single vision to become the preferred brand.

"We will devote our human resources and technology to create superior products and services, thereby contributing to a better global society. The intense competition in recent years has demonstrated one key fact: only the very best companies and best products survive. Education paved the way through the installation of Product Value Information (PVI) center in all Samsung subsidiaries which teaches not only about Samsung but also offers courses on marketing and sales which is at par with the university program’s continuing studies program especially for the employees of dealers partners of Samsung" said Spencer Shim, president and CEO of Samsung Electronics Philippines.

The special training workshop/seminar aims to revolutionize the way the store employees think, plan and work to achieve the best results for their companies customers and more importantly themselves.

It is thus the kind of training for all forward looking and innovative sales professionals categorized in two levels basic and intermediate. The seminar promises to present latest trends in sales and marketing. Furthermore the training is packed, with interactive activities designed to give trainees the necessary tools, strategies and tactics to help them achieve dramatic improvements in their work.

Each training program will have 40 participants each or a total of 120 participants from Samsung and Abenson. The topics include basic knowledge on merchandise, marketing and selling concepts, customer needs, design alternative solutions, risks and cost management, programs to effectively keep loyal customers, modern selling styles and development of effective customer-centered sales force.

The lifehood of any organization is its human resources. Giving people the necessary training to help them achieve their goals will certainly boost their morale. This is the first time that a brand like Samsung takes the lead to employ education to its partners. "We are glad that they choose Abenson for this pilot project. And, with adequate logistical support, the trainees will be inspired to do their best," said Winston Lim, general manager of Abenson.

With two giants in the industry like Samsung and Abenson, getting together and joining their resources, this, service of training for sales people, will set the trend on which future training will be measured.