Phinma Properties gears up for aggressive expansion

MANILA, Philippines — Phinma Properties, the residential arm of the Del Rosario family’s Phinma Group, is gearing up for an aggressive expansion to provide more Filipino families with affordable and accessible homes, with plans to match the number of units it has built in nearly four decades over the next 10 years.

“What we’ve done from 1987 to 2024, I want to do exactly the same number in 10 years. That is my personal ambition,” Phinma Properties president Raphael Felix told The STAR.

Since 1987, Phinma Properties has built over 22,000 units, serving families across 32 communities in 15 cities and municipalities.

The company is set to come up with a five to 10-year plan, which will map out its medium to long-term expansion targets.

“It really situates us to do more. It goes beyond home building. It’s home building, community development and urbanizing correctly,” Felix said.

“Our long-term vision is guided by a simple principle: to build communities that make life better and more dignified for Filipino families. It’s less about size or numbers and more about the kind of impact we create through our developments. Of course, as we multiply our communities, we also multiply that impact – reaching more families, creating more opportunities and helping shape more livable cities across the country,” he said.

Over the years, Phinma Properties has expanded its presence nationwide, transitioning from vertical residences to holistic communities.

At present, Felix sees the Subic-Clark corridor all the way to Batangas City as an area that poses a significant opportunity for expansion.

“It will still be a growth driver all the way to 2050 and even beyond,” he said.

Felix said the company also continues to strengthen its presence in the cities where it already has a footprint like Cebu, Davao, Batangas and Bacolod by growing its existing communities.

“Rather than aggressively entering new locations, our strategy is to deepen our roots where we’ve built trust – expanding responsibly within these growth centers and enhancing the quality of life for the families who live there,” Felix said.

“We’ve also reactivated Phinma Community Housing, our platform dedicated to serving low-income wage earners and the underserved market, reaffirming our long-standing mission of making lives better through shelter,” he said.

Phinma Community Housing aims to help address the country’s huge unmet need for dignified, affordable shelter for underserved markets.

Phinma Community Housing targets to break ground on its first housing project in Davao within the fourth quarter.

“By continuing to grow across different market segments – from community housing to masterplanned townships – we’re creating a sustainable, inclusive pipeline that mirrors how Phinma defines progress: growth that uplifts everyone,” Felix said.

In terms of products, Felix said that Phinma Properties is focusing on refining its current product offerings to serve Filipino families better instead of chasing new formats.

Phinma Properties has recently expanded into new segments through Saludad, which introduced commercial lots and retail spaces alongside its residential developments.

Saludad township in Bacolod marks Phinma Properties’ entry into mixed-use and township development, allowing the company to build more complete and self-sustaining communities.