CNPF inks fresh P14 billion deal with Vita Coco

MANILA, Philippines — Century Pacific Food Inc. (CNPF), the listed food and beverage company of the Po family, has secured a fresh P14-billion contract with The Vita Coco Co. Inc., a global leader in coconut water.

In a stock exchange filing, CNPF said it renewed its long-term agreement with the world’s largest coconut water brand, Vita Coco.

The five-year contract extension, which will commence in January 2026, will help support 4,500 quality manufacturing jobs in Gen. Santos City, Mindanao.

The parties have also agreed to continue working together to pursue sustainability goals, standards of health and safety, environmental performance and ethics.

“We value our long-standing relationship with Vita Coco — a win-win partnership that has grown meaningfully over the past decade. We are pleased to extend our collaboration and look forward to scaling our collective impact across our businesses, our consumers and the communities we serve,” Noel Tempongko Jr., vice president and general manager of CNPF’s OEM coconut business, said.

Last year, CNPF and Vita Coco signed a new, incremental long-term agreement covering an additional 90 million liters over five years.

The deal involved further capacity investments by CNPF, leading to the acquisition of Coco Harvest Inc. and the creation of over 1,500 manufacturing jobs in Misamis Occidental.

CNPF said its strategic partnership with Vita Coco marked its entry into the coconut category in 2012.

Since then, the company has expanded its product offerings and become one of Vita Coco’s largest suppliers.

“We are pleased to continue our long-term partnership with Century Pacific. Our organizations share a common mission around quality, sustainability, and community impact — and together, we look forward to driving innovation, fueling growth and creating lasting positive change,” Vita Coco chief operating officer Jonathan Burth said.

CNPF and Vita Coco have also committed to supporting local smallholder coconut farmers by investing in programs that help boost farm productivity, improve livelihoods and strengthen the long-term sustainability of the coconut industry.

The two companies have collectively supported over 10,000 smallholder farmers in the Philippines and donated over one million coconut seedlings.

For 2025, CNPF is allotting approximately P3 billion to P4 billion in capital expenditures.

As one of the country’s leading branded food and beverage companies, the company is engaged in the manufacturing, marketing, and distribution of processed marine, meat, milk, coconut, plant-based, and pet products.

Its brands include Century Tuna, Argentina, 555, Ligo and Birch Tree.