Eton sets new goals for next phase of growth

MANILA, Philippines — Eton Properties Philippines Inc., the real estate arm of Lucio Tan’s LT Group Inc., is setting its sights on refining its brand and strengthening operations as it embarks on the company’s next phase of growth.
Eton Properties, which has spent nearly two decades establishing itself in the real estate industry, aims to ensure that its developments will continue to serve the evolving needs of businesses and communities as it marks its 18th anniversary this year.
The company said that it is focused on enhancing its developments, refining customer touchpoints and ensuring its long-term stability to shape the company’s next era.
“Our 18th year is a defining moment for Eton,” Eton Properties president and CEO Kyle Tan said.
“It’s not just about looking back on what we’ve accomplished, but ensuring that we move forward with clarity and purpose. Our commitment is to improve how we serve our customers and enhance every interaction they have with us,” he said.
Over the years, Eton Properties has built a strong foundation with its high-end and mid-income residential developments, office projects, commercial centers and mixed-use township developments across the country.
For the company, however, its growth is not just about expansion, but is also about improving the quality of spaces and experiences.
“Our priority is creating efficient, functional and well-managed properties that provide value to both businesses and individuals. We are taking steps to enhance our current developments and improve operational efficiency to ensure a better experience for our tenants and stakeholders,” Eton Properties chief operating officer Adrian Chua said.
Eton Properties is also focusing on long-term sustainability, while ensuring that its business strategies remain practical and financially responsible.
Che Mutuc, Eton Properties CFO, said that financial responsibility remains a key priority for the company.
“We are focused on ensuring stability, optimizing resources and supporting the company’s ongoing initiatives. By maintaining operational efficiency and a sound financial strategy, we help enable Eton’s long-term success,” Mutuc said.
As Eton Properties enters its next chapter, its leaders recognize that the company’s success is built on the collective efforts of its people.
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