New Ayala hotel brand in the works

MANILA, Philippines — A new Ayala hotel brand is in the works as part of the conglomerate’s continuing efforts to build up its hospitality portfolio.

The STAR has learned that the Ayala Group is putting up a new hotel brand.

“Plans are underway here at Ayala Land Hospitality as we explore expanding our current portfolio of brands and services,” the company said.

Ayala Land Hospitality said more details would be disclosed once these plans are finalized.

Ayala Land Hospitality, the hospitality arm of property giant Ayala Land Inc. (ALI), provides accommodations that range from world-class, luxury brands to modern, urban lifestyle hotels which cater to the needs of every type of traveler.

It owns and operates homegrown brand Seda Hotels, which currently has a network of 12 nationwide.

Its portfolio of hotels and resorts also includes the El Nido Resorts in Palawan, Raffles Makati, Fairmont Makati, Holiday Inn and Suites and the upcoming Mandarin Oriental set to return and open in Makati in 2026.

Overall, ALI is targeting to double its room inventory across its hotels and resorts portfolio to 8,000 by 2028.

The company has also set aside P7 billion for the reinvention of Seda Hotels and El Nido Resorts over two to three years.

Under the leadership of its new president and CEO George Aquino, ALI’s hospitality arm is charting a course to become a premier hotel company.

“Our goal is to really be a premier hotel company in the country. We’re definitely going to grow and we’re going to focus on the quality and the experiences of our guests and also our employees,” Aquino earlier told The STAR.

Earlier this year, Ayala Land Hospitality also signed an agreement with the International Finance Corp. signifying its commitment to achieve EDGE Zero Carbon certification for 11 hotel buildings with 2,826 rooms by 2026, a first for a hotel group in the Philippines.