4 Ayala malls up for renovation

MANILA, Philippines — Ayala Land Inc. (ALI) is redeveloping and renovating four of its famed shopping districts as part of the group’s transformation journey.

These are Glorietta and Greenbelt shopping malls in Makati; TriNoma in Quezon City and Ayala Center Cebu, according to ALI senior vice president Mariana Zobel de Ayala.

“In the case of the flagship renovations, we have Glorietta, Greenbelt, TriNoma, and Ayala Center Cebu. So in all of these projects, we’ve taken a step back to really understand our target market, what their needs are, what they’re looking for, how we might be able to excite and surprise them in a different way,” she told reporters.

The changes will include improvements on the facades, better navigation through the mall, and better customer engagement.

A big part of the changes would be to refresh the look and feel.

ALI will also rethink the integration of outdoor space to really make it usable.

“While we have a lot of outdoor space in our malls, we realize people don’t use it in the way that we imagine. So we’re rethinking the shading, the access, etc. And then of course the mix. So we’re thinking about what you can really experience online and put that into overdrive so that people really come and enjoy different experiences,” Zobel said.

ALI will implement the redevelopment in phases and over a period of two years.

Zobel was the keynote speaker at the Financial Executives Institute of the Philippines (FINEX)’ inaugural meeting and induction ceremonies on Wednesday.

FINEX, led by its 2024 president, ALI chief finance officer and treasurer Augusto Bengzon, is guided by the theme “Transformational Growth through Sustainability, Diversity, and Digitalization.”

“Digitalization, the backbone of modern enterprises, allows us to efficiently deliver new products and services, find new ways to engage customers, and turn them into lifelong partners,” Bengzon said.

These three components will help ALI achieve its medium-term goals.

“These three components are key to achieving Ayala Land’s aspiration to grow at two times the country’s GDP or to double its net income by 2028, translating to an annual compounded growth rate of 15 percent,” Bengzon said.