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Business

Skyworth launches lineup of ‘super TVs’

The Philippine Star

MANILA, Philippines — Skyworth Philippines recently hosted Transform Your World, an exciting new product launch and national tour to unveil several industry-leading “super TVs” and their unique and cutting-edge technologies never seen before in Southeast Asia.

The spotlight is on the SUE 9500 transformable TV which enables free stretching and transformation of the entire screen from its flat to curved form. Depending on your preferred viewing distance, you can change the curvature angle from 3.5 meters to one meter.

As a leading producer with OBM capabilities in the world, Skyworth has a core competitive advantage of the ability to make product design concepts into mass-produced products. After years of research and development efforts, Skyworth achieved four technology breakthroughs: OBM Transform, Electric Bending Mechanism, Fish-Scale Shaped Telescopic Rear Shell, 1000R Smart Bending Adjustment.

“Our target is 500,000 units in five years. In 2021, we already achieved 200,000 units. This year, we are seeing a 20 percent increase. The growth drivers would be the features of the new TV and more on the big sizes,” said Benjamin Yuoankee, deputy general manager of Skyworth Philippines.

Skyworth unveiled their new product lineup, designed to offer consumers a holistic experience for a better viewing experience: the SUE Eye-Care TV models.

Eye-Care TV assists viewers in preventing long-term eye damage brought on by flickering monitors. According to a study, an eye-related syndrome includes a variety of visual and ocular symptoms. An estimated 50 percent of persons who use screens frequently experience these symptoms due to extended computer or television use.

The TUV Rheinland Certification in Germany has approved these Eye-Care TVs. This indicates that adjusting the dimming mode can lessen screen flashes and prevent the harm from invisible flashes. Its features include night mode, eye-protection mode, auto-volume control mode, screen flash-free, and blue light.

“There’s an emerging market of affordable luxury. Just imagine crossover cars in the automotive industry. Buyers can get the best of both worlds but the price is not that high. For TV, that’s the innovation we did. We can give the luxury to Filipinos who want to watch on a curved TV,” Yuoankee said.

Skyworth also launched flagship products featuring QLED, QLED+ and MiniLED TVs.

QLED Pro or QLED+ feature was considered superior to QLED. With the use of the most up-to-date composite materials, the QLED Pro’s overall structure is more durable and trustworthy, and the TV’s service life has increased to a certain extent. It can lower the rate of general quantum dot materials wearing out, improving stability and reliability. It ensures more than 107 million colors while paying attention to environmental conservation, raising the color gamut coverage rate by 47 percent. The color gamut value under the DCI-P3 standard reaches an astounding 93 percent, resulting in richer color performance. OLED and MiniLED make Skyworth’s new product line up more fascinating. The millions of pixels in its latest TV models display color expression more accurately and realistically.

Skyworth also introduced other models like the Coolita TV Series, the T2 and T4 projector TVs, and the Sound 1 soundbars.

After more than 10 years of market development in the Philippines, Skyworth has established a cross-channel distribution network throughout the country and is now equipped to dominate the online channels. It offers a two-year warranty on products, serviceable in over 160 service centers.

SKYWORTH

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