First Jollibee store opens in Downtown LA

MANILA, Philippines — Jollibee Foods Corp. has opened its first store in Downtown Los Angeles (DTLA), which marks the brand’s 57th store in the US.

The latest store will add to two other restaurants in the Metro Los Angeles area on Beverly Blvd. (East Hollywood) and Colorado Blvd. (Eagle Rock).

The DTLA is at a prime location at 729 7th Street in the heart of the city’s financial district, on the corner of 7th & Flower Street across from the Bloc, a prominent shopping destination for residents, office workers, and visitors.

Maribeth dela Cruz, business group head of Jollibee North America, said the company is thrilled to  open its doors at one of the world’s most dynamic and diverse metropolitan hubs.

JFC will open a second location in West Covina, California by the second semester, JFC’s North American headquarters is also in West Covina.

California is also home to Jollibee’s first US location, which opened in Daly City in 1998, and has since remained one of its best performing Jollibee locations in the US.

For the DTLA store, JFC’s menu will include Chickenjoy fried chicken and chicken sandwich, each with its own spicy variant, as well as the Jolly spaghetti and the peach mango pie.

“Southern California has been and will continue to be a key growth area for the brand,” Dela Cruz said.

JFC sustains its growth momentum overseas as it continues to hit its aggressive global expansion targets in North America with more store openings scheduled this year.

The group is aggressively expanding across the globe as it targets to be among the top five restaurant companies in the world.

To date, Jollibee has over 1,500 stores in 17 countries.

Jollibee’s eight wholly-owned brands namely Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan and Smashburger. It also has  six franchised brands, Burger King, Panda Express, PHO24, and Yoshinoya in the Philippines and Dunkin’ and Tim Ho Wan in certain territories in China.