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NutriAsia wins big at the 2021 Stevie Awards

The Philippine Star
NutriAsia wins big at the 2021 Stevie Awards
The company won two Gold Stevie Awards and one Bronze Stevie Award, which will be given in a virtual ceremony to be held on Dec. 8 later this year. NutriAsia’s Gold Stevie Awards haul were for its Bring Your Own Bote (BYOB) initiative and Locally Superfruits.
STAR / File

MANILA, Philippines — NutriAsia, the Philippines’ leading manufacturer and distributor of condiments and sauces, won big at the 18th International Business Awards, raking in three Stevie Awards for exemplary initiatives.

The company won two Gold Stevie Awards and one Bronze Stevie Award, which will be given in a virtual ceremony to be held on Dec. 8 later this year. NutriAsia’s Gold Stevie Awards haul were for its Bring Your Own Bote (BYOB) initiative and Locally Superfruits.

BYOB won the Gold Stevie Award for Environmental Campaign of the Year for allowing consumers to participate and contribute to a sustainable zero-waste system. BYOB allows consumers to purchase or refill their favorite NutriAsia products with reusable containers in various stores located around Metro Manila, minimizing the amount of single-use plastic waste. Judges lauded the promotion of refilling of condiments, rather than using sachets.

Locally Superfruits won the Gold Stevie Award for Marketing Campaign of the Year by providing Filipino consumers with locally sourced nutrient-dense and vitamin-filled fruit juices to address the health need in time of the pandemic. The campaign not only provided consumers natural health benefits through its juice products, it also provided an outlet for Filipinos to support the livelihoods of local fruit farmers and communities, which are both important especially during the COVID-19 pandemic. The judges noted how the brand was able to identify the market gap and came up with a convenient and nutritious product.

Meanwhile, NutriAsia’s HomeSchool initiative won the Bronze Stevie Award for Corporate Responsibility Campaign of the Year. Through HomeSchool, NutriAsia provided edutainment resources for Filipino students on various subjects such as as science, health, nutrition, and local fruits. HomeSchool was cited by judges as valuable education initiative during the pandemic, and how the brand brought value to the community through the campaign.

NUTRIASIA

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