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MANILA, Philippines — Globally acknowledged experts in the franchising industry will headline the distinguished roster of speakers that will impart fresh approaches to the challenges and opportunities presented by the Fourth Industrial Revolution (FIRe) at the International Franchise Conference, which is one of the four components of the Franchise Asia Philippines (FAPHL) 2020 happening from March 25 to 29 at the SMX Convention Center-Manila.

Greg Nathan, author of several best-selling franchising books including profitable partnerships and developer of many influential franchising models such as The Franchise E-Factor, will be returning to the country for the two-day International Franchise Conference set on March 25 and 26. 

Nathan will be joined by Catherine Monson, the CEO of FASTSIGNS International Inc. and chair of the US-based International Franchise Association, as well as certified speaking professional Scott Friedman, a former Wendy’s franchisee and author of many books that promote happier, healthier workplace.

“Franchisers, franchisees and other entrepreneurs will surely get valuable pointers from Nathan, Monson and Friedman on how they can improve their operations amid the rapidly evolving business landscape brought about by the so-called Industry 4.0, or what we refer to as FIRe. 

We know that this is like a global christening of business, so we thought it best to bring in experts that will also give us global perspectives and approaches on how the franchising industry can survive and thrive in this era of digitalization,” Philippine Franchise Association (PFA) president Sherill Quintana said.

The International Franchise Conference is one of the four components of the annual FAPHL, the grandest and largest franchising event in Asia. The other three are the three-day International Franchise Expo (March 27 to 29), Educational Seminars (March 27 to 29), and a two-day Certified Franchise Executive (CFE) Program (March 23 to 24).

The conference will feature more than 80 experts, seven plenary sessions, 15 breakout sessions and 40 roundtable discussions that will delve on the FAPHL 2020’s theme “Franchising on FIRe”. Keynoting the conference are Monson and Sen. Aquilino ‘Koko’ Pimentel III. Also presenting are industry experts representing renowned brands such as Shopee, Lalamove, Angkas, Lazada, Zomato, Kasa Arkhitekton, McDonald’s and Jollibee.