Colgate launches new tech

MANILA, Philippines - A new standard of care is now introduced that makes a cavity-free future possible by the latest breakthrough technology from Colgate, new Colgate maximum cavity protection plus sugar acid neutralizer toothpaste. It is the first and only anti-cavity toothpaste that goes beyond the protection of fluoride that directly fights sugar acids in plaque – the number one cause of cavities. A common misconception is that sugar is the main cause of cavities; however, any kind of food can be the culprit – even healthy food such as fruits and vegetables – due to sugar acids. Sugar acids are created in the mouth when common oral bacteria feed on starchy food residue, causing the acid level in the mouth to rise and enabling sugar acids to attack, therefore weakening the teeth and causing cavities. The latest breakthrough in cavity protection from Colgate fights cavities in two ways with the unique combination of sugar acid neutralizer and fluoride. Sugar acid neutralizer helps deactivate the sugar acids in plaque making it easier for fluoride to strengthen and repair the teeth, thus preventing cavity formation.