NutriAsia’s global best practices to boost sales

MANILA, Philippines - NutriAsia’s commitment to global best practices for the manufacture of the Philippines’ best-selling condiments, sauces and cooking oil will be a major factor to its continuing growth both here and abroad.

NAI marketing group head Jamie Garaci said the company’s products are leaders in the local market and are exported to where there are major Filipino communities, including WalMart and Safeway in the US, Tesco in UK, and Loblaws in Canada partly because of NAI’s commitment to product safety and quality.

“To crack the US market is tough because of its very strict food safety regulations, but we are there because our processes are up to international standards as borne out by the various certifications we have been getting annually,” said Flor Alvarez, R&D and Total Quality Management Group head.

Last week, NAI opened to media its plant in Marilao, Bulacan which makes Datu Puti, Golden Fiesta, and Mang Tomas products, to show its facilities and demonstrate global best practices that ensure food safety and quality.

Its plant in Cabuyao, Laguna makes what it calls the “red products” like UFC, Papa, Jufran and Mafran banana ketchup, and UFC tomato and spaghetti sauces, and follows the same stringent processes that are enforced in all NAI plants throughout the country.

NAI has various food safety and quality certifications, including the most stringent global food scheme known as the Food Safety System Certification (FSSC 22000), which is even more important now given the proliferation of cheaper but sub-standard and unsafe condiments and sauces in the market, Alvarez said.

In the Philippines, NutriAsia is the first and only branded liquid condiments company that is FSSC-certified.

“This gives our consumers the assurance that we ensure clean, safe and high-quality working environment in all our processing plants at all times,” she added.

Garaci said NutriAsia was on track to exceeding its targetted P10 billion in net sales by year’s end, as consumers continue to trust the company’s iconic, market-leading brands because of their quality.