Duty Free Fiesta Mall ramps up 27th anniversary promo

MANILA, Philippines - Duty Free Philippines is ramping up its promotional activities this summer season in time for the celebration of its 27th anniversary in May.

Lorenzo “Enchong” C. Formoso, Duty Free Philippines COO, said the Fiesta Mall department store in Paranaque currently has two on-going promos: the Big Fashion Sale and the 10 percent discount on liquor pack of three.

The Duty Free Fiesta Mall is also in the midst of a month-long sale, offering up to 50-percent discount on select fashion brands. 

“Come May, which is our 27th anniversary month, Fiesta Mall will be loaded with more exciting promos, including huge discounts on electronics and household appliances,” Formoso emphasized.

The month- long Anniversary Celebration will also feature a Grand Toy Sale, the “Kitkat Have a Break, Chill to Your Summer Sound” raffle which is giving away BOSE Digital Music Systems, the “Reese’s Fiesta Surprise” raffle with a Mitsubishi Mirage and Samsung Galaxy Note 3’s as prizes, and many other anniversary discounts in its Fashion and Fragrance categories.

The Fiesta Mall, Formoso added, is also opening new boutiques to give returning and visiting overseas Filipino professionals and their loved ones wider choices when shopping.

Duty Free Philippines’ Fiesta Mall offers top of the line fashion brands such as Dunhill and Ferragamo and popular brands which include Guess, Lacoste and The Body Shop.  

Recently, its fashion category opened boutiques of Victoria’s Secret, French luxury brand Chloe, the popular American brand Kiehls and the world- renowned brand Coach.

It also houses staple duty free merchandise by world renowned brands such as Johnny Walker, Chivas, Hennessy, Ballantines and Remy Martin for liquor; Hershey’s, Cadburry, M&Ms, Toblerone and Nestle for chocolates; Christian Dior, Lancome, Giorgio Armani, and Bulgari to name a few for cosmetics and perfumes.

State-owned DFP is an attached agency of the Department of Tourism (DOT) and is mandated to satisfy the duty free shopping needs of the international travelers.  The agency is DOT’s vital component as it contributes to the efforts in the development of the country’s tourism infrastructure, programs and projects.

“Duty Free shops are among the first places that our balikbayans visit, and usually they come back with their families and loved ones.  We want to make sure we are giving them a very warm welcome and make their bonding moments with their families truly worthwhile and memorable,” Formoso further added.