Vista Land uses wide reach to help Yolanda survivors

MANILA, Philippines - Vista Land & LIfescapes Inc., the flagship holding firm for the Villar family’s property business, took advantage of its wide geographical presence to quickly deliver food, water and other essential relief goods to the victims of super typhoon Yolanda in Tacloban and Ormoc in Leyte.

Former Sen. Manny B. Villar, who is also chairman of Vista Land, quickly mobilized the employees of Vista Land’s subsidiary Camella Homes in Cebu to purchase the relief goods in Cebu.

Camella Cebu also received cash donations from other Vista Land units to buy food, water, rice, hygiene kits, medicines and other essential items in Cebu, where the goods are repacked before being shipped to Tacloban, Ormoc and other towns devastated by the super typhoon last November 8.

“The strategy enabled Vista Land and its different units to deliver the relief goods to the disaster victims in the soonest time possible,” Villar said.

With its strategy, Vista Land avoided the long delays that hounded the movement of relief goods from Manila to the devastated areas. For instance, cargo trucks carrying the relief goods from Manila were held by traffic several kilometers long in Sorsogon because of the lack of roll-on-roll-off ships to ferry the trucks to the ports in Leyte.

A recent study by Colliers International showed that Vista Land has the widest geographical presence among the major players in the real estate industry. Through its five operating units –Brittany, Crown Asia, Camella Homes, Communities Philippines, and Vista Residences – Vista Land has established presence in 63 towns and cities in 31 provinces throughout the country.