Minute Maid joins roster of billion dollar brands for The Coca-Cola Co.

MANILA, Philippines - Minute Maid Pulpy, introduced in China in 2005, crosses $1 billion in global retail sales in just five years.

The Coca-Cola Co. welcomes the addition of Minute Maid Pulpy to its roster of brands that have achieved global retail sales of more than $1 billion, bringing the number of billion dollar brands in the Company’s portfolio to fourteen. Minute Maid Pulpy, a significant global innovation, reached the $1 billion sales mark in only five years.

The success of Minute Maid Pulpy marks the first time that a brand of The Coca-Cola Company, developed and launched in an emerging market, has reached the billion dollar mark. Minute Maid Pulpy was launched nationally in China in 2005, and is now among the premier juice drink brands in 18 geographies across three continents including Indonesia, Taiwan, Philippines, Thailand and India.

In 2010, Pulpy was introduced in Algeria, Malaysia, Singapore and Vietnam. In addition, Pulpy was introduced in Mexico as Valle Pulpy under the del Valle trademark. In Kazakhstan, Pulpy is sold as Piko Pulpy. The brand is poised for further global expansion in 2011.

Minute Maid Pulpy joins Minute Maid and the Simply beverages as the third billion dollar brand within the Company’s juice and juice drink portfolio. Globally, The Coca-Cola Company is the number one provider of juices and juice drinks.

“The Philippines Team is very happy and proud to have contributed to the success of the Minute Maid brand. And we wish to thank the Filipino consumers for their continuing support,” said Coca-Cola Philipines, Marketing Director Shakir Moin.