Toyota Phils expects 2010 to be a growth year

MANILA, Philippines - Toyota Motor Philippines sees 2010 as another growth year following a record year in 2009 with sales of over 46,000 units, the highest in the company’s 21-year history in the local market. Last year, Toyota achieved its 8th consecutive triple crown by also being the leader in both passenger cars and commercial vehicles segments.

“This is a good conclusion for 2009 for us. We have recently surpassed our 600,000-unit cumulative sales mark in mid December, and our dealer network’s consistent strong performance pushed another milestone, setting a new sales record of over 46,000 units,” said Yuji Goto, executive vice president of Toyota Philippines.

“We forecast that the market will further grow if the positive trend continues. As far as Toyota is concerned, we will target to break another record next year and hopefully surpass last year’s sales,” added Goto.

TMP earlier announced the introduction of new models starting with, Innova Sport Runner in January. Aside from new product, TMP plans to continue aggressive efforts prioritizing its locally-manufactured vehicles Vios and Innova, and promote affordability of their products with various financing schemes through their financial arm, Toyota Financial Services (TFS). 

And as a way of showing gratitude to customers for once again making them number one, Toyota launches the Great Upgreats Raffle Promo to jumpstart the year.

For sedan lovers, customers of Vios get the chance to win an Altis 1.6G A/T, while Corolla Altis customers have the chance to win a Camry 2.4G A/T. 

For those interested in bigger vehicles, Innova buyers can be the lucky winner of a Fortuner 4X2 Gas A/T while those who buy a Fortuner may be upgraded to a Previa 2.4Q Gas A/T. Customers of participating models with purchases made from January to Feb. 28, 2009 are eligible to join.

Aside from the raffle, Toyota’s Savings Spree will also be extended for the Vios and Innova. Customers can choose from any of the three schemes. Pay Low scheme through TFS lease-to-own plan offers a low cash-out and an all-in package including free one year comprehensive insurance, three-year LTO registration, and no chattel mortgage. Pay Light scheme offers low monthly plans with zero percent interest up to 18 months for select variants. Pay Cash scheme offers as much as P30,000 savings for cash buyers. The Toyota Savings Spree promo runs until Jan. 31.

“This is our way of expressing our gratitude to the loyal Toyota customers who have helped us become number one in 2009. By making our vehicles more affordable, we hope to offer a better and more prosperous new year to all,” concluded Goto.