Panasonic goes full throttle for 2009

MANILA, Philippines - Panasonic Manufacturing Philippines Corp. (PMPC) is positively bracing for full market throttle for the remainder of 2009. The company takes pride in its effective direct-sales and marketing strategy, strengthened further by its introduction of a brand new line of environment-friendly and energy-saving home appliance products.

The company’s “eco-ideas” philosophy in caring for the environment is fully embedded in Panasonic’s very popular air-conditioners, refrigerators and washing machines. However, what’s admirable about these emerging healthy home and kitchen amenities is that they provide today’s much-desired key benefits — energy- and electricity-saving — courtesy of Panasonic’s own advanced “Inverter” technology, and what better time to introduce this innovation than when electricity rates remain a concern for both business and regular consumers alike.

The inverter technology simply works by flexibly changing the compressor’s operation speed to suit different situations, cutting down on the normally heavy energy consumption bulk by as much as 50 percent. It basically raises and lowers the output power by adjusting it automatically as required. In doing so, it is able to match room temperature changes for a higher but economical level of air-conditioning than ever before.

At present, the Inverter technology is embedded in some of Panasonic’s cooling products like air-conditioners, where savings are made possible by accurately regulating compressor rotation speeds to deliver the right amount of cooling power, adjusted to meet changes in room temperature. The Inverter technology also assures quick and powerful cooling upon start-up, where comfortable cooling is achieved 1.5 times faster, which means less energy is spent on reaching a set temperature.

As for the refrigerator, the Inverter technology for its current line of refrigerators helps cut electricity costs by up to 20 percent. The Panasonic refrigerator with a smart Inverter gives more power when needed, especially during the day when the refrigerator is most used and lesser at night when usage is at a minimum. This efficient operation equates to energy savings, resulting in reduced electricity costs. This pioneering technology will also soon be a prominent feature for Panasonic’s washing machines, further expanding the lineup of Inverter-equipped home appliances.

With these features, Panasonic is committed to introduce new and practical innovations to address the rising market demand for high-quality, energy-saving yet affordable world-class commercial appliance products.

Aside from these excellent home appliances, Panasonic also boasts of other equally-impressive and world-class, environment-friendly quality products like plasma televisions, digital still cameras, and even batteries. The Viera line of plasma television boasts of mercury- and lead-free panel and intelligent brightness settings to make it gentle to the eyes, aside from standby power-saving features.

Panasonic’s Lumix digital cameras also consume lesser power and are lightweight since lesser materials were used in its manufacture, thereby making it eco-friendly. The Evolta batteries, Panasonic’s brand of alkaline battery, on the other hand, enables digital camera users to take 47 percent more shots than any regular alkaline battery, and is practically leak-proof due to its improved sealing technology to make it safe to the environment, and boasts of being the world’s longest-lasting alkaline battery according to the Guinness Book of World Records.

Banking on 41 years of business excellence and providing environmentally safe, high-quality and reasonably-priced products and services to its customers, Panasonic, which started in 1967, is already looking at the Inverter technology’s energy-saving feature’s adaptability in the operational platform of Panasonic’s top-selling appliance products.

The inverter technology is indeed promising, with its useful potentials that are yet to be exploited to its fullest capacity. Panasonic strongly believes that this technology can be adapted into other Panasonic market-driven digital products.