Samsung to focus on low-end phones to compete with Nokia

Samsung Mobile Phones will focus on low-end phones in an attempt to capture some of the market of current brand leader Nokia.

"Nokia and Motorola dominate the low end market," Charles Choi, vice president for mobile division of Samsung Electronics Philippines Corp. said in an interview.

Choi said Samsung has the most expensive average unit price for mobile phones.

Although Choi said they are number two in terms of sales, they are a far second when compared to Nokia which accounts for 60 percent of the market. Samsung enjoys 20 percent of the market.

Choi said they plan to grow by 50 percent this year but it will not be enough to even come close to toppling Nokia. Last year, Samsung sold one million units. They plan to increase it to 1.5 million this year as they introduce three new mobile phones.

Yesterday, Samsung showcased the smartphone, i600. The phone is an early example of Samsung’s forthcoming smartphone lineup.

The new Windows OS smartphone feature all of the innovative functions needed by today’s mobile users, whether it is a busy chief executive or a style conscious consumer.

Samsung’s F500 showcases an innovative dual face LCD design to allow for optimum viewing of their extensive multimedia features — on one side users can enjoy dedicated multimedia functions and on the reverse side LCD screen mobile phone functions are accessible — without compromise between the two. Samsung’s F500 offers the latest in video features with a large LCD for viewing purpose, DivX codec, all accessible through its unique swivel design.

Lastly, the F300 is a complete music player phone with superb sound quality. It is has a digital power amp and offers a dedicated music user interface for a quick and easy way to navigate through the play list. In addition, the Ultra Music F300 includes a stereo FM radio and a Quick PC Sync function, allowing users to easily create and organize their music library. Samsung’s Ultra Music F300 is still rich in extra features consumers have come to expect, including a 2.0 mega-pixel camera, and microSD slot for memory expansion.