Ledesma Development Corp revs up project marketing

Taking advantage of the recovering economy, Ledesco Development Corp. (Ledesco) announced recently that it would be more aggressive in its project development and marketing. And, judging from the success of its open house last March 16, 2003, it surely has.

"There’s a lot of guarded optimism in the country, and this is strikingly apparent in specific segments in the real estate sector," remarked RJ Ledesma, Ledesco executive vice president and chief operating officer. "There is a gradual pick-up of real estate property in prime geographical areas such as Tagaytay, an established local tourist haven that is near Metro Manila," he said. Thus, buyers ‘in the know’ are pouring their hard-earned money into the Tagaytay area. Given this, Ledesco plans to position itself early on.

For the Year of the Goat, Ledesco’s marketing efforts will be focused on two adjacent properties: The Buena Vista Nature Park and Country Cub, and the Tagaytay View Heights Nature Villas. Both located in the fast-developing Tagaytay-Talisay area, these properties reflect the company’s vision of "making tomorrow’s best real estate investment available today."

"However, discerning buyers know that a Tagaytay location per se is not enough. The bar for god property developments in Tagaytay has been raised: Firstly, they MUST have a panoramic and breathtaking view of Taal Lake and volcano. Secondly, the developer MUST offer affordable prices and flexible payment schemes." RJ further intimates "Buyers should be prudent in purchasing Tagaytay properties. A number of property developments are grossly overvalued as they offer no view of Taal Lake and volcano."

"We are proud to say" Ledesma (who is also an anchor for Magandang Umaga Bayan Weekends) gushed "that our developments, Buena Vista Nature Park and Country Club and Taal View Heights at Tagaytay/Talisay, Batangas offer not only a panoramic view of Taal Lake and volcano, but also consumer-friendly prices and payment schemes that allow buyers to pay at their own convenience."

A pioneering real estate development company, Ledesco has been actively engaged in developing residential and resort-oriented properties in key ubanized areas outside of congested Metro Manila. For 30 years since its establishment, Ledesco, which is the property holdings of the enterprising Ledesma family, has distinguished itself by providing value for its clientele’s money.

"Much of Ledesco’s success can be attributed to the company’s ability to deliver what it promises so our clients never felt shortchanged," noted the young executive who just received his Master’s degree in Real Estate Development from Massachusetts Institute of Technology (MIT).

True enough, Ledesco’s projects can speak for itself. Its first project, the Maharlika Homes, was the first property development project in Iloilo that has complete and fully developed facilities. On the other hand, the high-end subdivision Ledesco Village is considered the Forbes Park of Iloilo as it is home to the locale’s ‘Who’s Who.’

Ledesco’s Guadalupe Village in Davao City is a fully developed property that it is comparable to the city’s premier villages such as Ayala Land’s Insular and Diamond Villages. Meanwhile, the Makiling Heights in Los Baños is a fully developed resort-subdivision targeting high-income investors that offers a panoramic view of Mt. Makiling. Among the salient features of Makiling Heights is the therapeutic hot spring water that is pumped into every resident’s unit.

"We’re definitely charging forward," added the former assistant brand manager of Procter and Gamble. "There’s a strong and stable growth of the middle and upper middle income sector as there are now more professionals, entrepreneurs and OFWs who are prepared to invest their money in integrally good property developments like Buena Vista and Tagaytay Heights."

"Since we will be adopting a more aggressive approach in marketing, we invite seasoned real estate and club brokers and agents to join us in marketing our projects," added Ledesma. "Ledesco has a reputation of offering only the best so marketing our projects is a total breeze. So if you are searching for a greener pasture in the year of the goat, let Ledesco show you the way," Ledesma concludes.

For inquries, interested parties may visit or call Ledesco at #6 Lippay St., San Lorenzo Village, Makati City. Telephone numbers (02) 812-1173 or 817-5449.