It is the street formerly named as Mariposa in Barangay Kamputhaw, Cebu City. It is named after Pedro D. Calomarde, who was born on February 23, 1905 and died on July 23, 1986 and was an editor and publisher of the defunct Morning Times, a daily newspaper published in the City of Cebu from November 2, 1943 until 1986.
The Morning Times was the newspaper of the resistance during the Japanese Occupation as its content was likewise aired on underground radio. After the war, the United States government recognized his crucial role in giving hope to the American and Filipino soldiers. He was given back salary as a soldier and the U.S. government funded the trip of the president of the Editor's Association of the United States for the purpose of collecting copies of the paper Colamarde edited to display this in the New York Public Library and the Rare Books of the World Library of the University of Illinois School of Journalism.
The Morning Times existed for 40 years as it ceased publication in 1986, but four years earlier, the Cebu City Government recognized its contribution to the City's progress by awarding Morning Times on February 24, 1982 as the Most Outstanding Institution in Media and Mass Communication.
The Cebu Newspapers Workers Foundation (CENEWOF), through its Board of Trustees, adopted a resolution in August 2001 requesting the Cebu City Council to pass an ordinance renaming a street in honor of Pedro D. Calomarde.
The CENEWOF in justifying its resolution said it is its mandate to have journalists who contributed to the growth of Cebu's print media be recognized and honored, so that their deeds can be emulated by their colleagues in the industry and by the young in search of role models.
The Cebu City Council on motion of Councilor Gerardo A. Carillo enacted on December 18, 2001 ordinance no. 1925 renaming the street formerly named Mariposa in Barangay Kamputhaw to Pedro D. Calomarde. On January 9, 2002 Mayor Tomas R. Osmeña approved the ordinance.