CEBU, Philippines – GMA News and Public Affairs makes a bold move in an effort to fortify its stance as the most trusted news organization in the country by unifying the brand of its nationwide and regional newscasts as one “24 Oras” beginning tomorrow.
The localized newscasts spoken in the regional dialects, produced and aired by the network’s regional stations in Cebu, Davao, Cagayan de Oro, Iloilo, Dagupan, Ilocos and Bicol, adopt the title of the national newscast “24 Oras” plus the name of the area of coverage as distinguishing element.
This major re-branding is part of 24 Oras’ re-launch on the same day, with veteran broadcasters Mike Enriquez and Mel Tiangco welcoming reputable journalist Vicky Morales as their newest co-anchor.
Come Monday, Cebu’s “Balitang Bisdak” will be re-launched as “24 Oras Central Visayas,” headlined by news anchors Bobby Nalzaro and Rose Versoza.
Meanwhile, Davao’s “Testigo” will be known as “24 Oras Southern Mindanao,” Cagayan de Oro’s “Testigo Northern Mindanao” as “24 Oras Northern Mindanao,” Iloilo’s “Ratsada” as “24 Oras Western Visayas,” Dagupan’s “Balitang Amihanan” as “24 Oras North Central Luzon,” Ilocos’ “Balitang Ilokano” as “24 Oras Ilokano,” and Bicol’s “Baretang Bikol” as “24 Oras Bikol.”
“24 Oras Central Visayas” and all of GMA’s regional newscasts will continue to deliver the same topnotch quality of broadcasting, the most relevant and latest news where it happens, as it happens known to “24 Oras”—credible, unbiased, fair, critical—matched with a new color scheme and logo, improved graphics, and a refurbished set design.
"We are re-introducing our regional newscasts not only to give our audience an improved visual experience but more importantly to also make a clear statement that GMA’s regional newscasts and the nationwide ‘24 Oras’ share the same identity and mission which is to deliver balanced, unbiased news and without vested interest whatsoever,” says Cel Amores, Assistant Vice-President and Head for GMA Regional News and Public Affairs.
Catch “24 Oras Central Visayas” from 5:05 to 5:50 p.m., airing Monday to Friday. (PR)