Cebu MSMEs showcase products in Manila FAME

CEBU, Philippines — Fifteen companies from Cebu representing the Cebu-Gifts, Toys, and Houseware (Cebu-GTH) Foundation are now showcasing their products at this year’s Manila-FAME, the country’s premier home, fashion, and lifestyle trade show, running from October 17-19 at the World Trade Center Metro Manila.

Through the Tatak Pinoy Industrial Policy (TPIP) Program, the Department of Trade and Industry (DTI) – Region 7 Central Visayas has provided strong support to these Cebuano enterprises, enabling them to present products that seamlessly blend tradition, craftsmanship, and contemporary design.

DTI-7 Regional Director Maria Elena Arbon said that the funding provided to these MSMEs comes from the TPIP Program, established under Republic Act No. 11981 (TatakPinoy Act).

This initiative underscores DTI’s commitment to promoting the Philippines’ global competitiveness by enhancing the market presence of high-quality, innovative products, Arbon said.

“We are thrilled to support Cebu’s exporters in showcasing their creativity and products on a global stage at Manila FAME,” noted Arbon adding that this event offers an opportunity for our local companies to gain international exposure, build new partnerships, and strengthen their brands in an increasingly competitive global market.

“Manila FAME 2024 highlights Filipino creativity, and Cebu’s exporters play a key role in demonstrating the innovation and craftsmanship that define the region. The Cebu-GTH Pavilion will exhibit how our local companies turn raw materials into extraordinary products that appeal to both local and global consumers,” added Arbon.

The participating companies from Cebu include 33 Point 3 Exports, Inc., Arden Classic Inc., Art N’ Nature Manufacturing Corp., Bon-ace Fashion Tools, Inc., Calape Crafts, Cebu Homecraft Consolidated, Inc., Cebu Philcrafttraders, Inc., Dierde Export Trading, Finale Furniture and Home Accessories, Mano Arts Corp., Maranga Furniture Manufacturing, Real Imagination Home and Garden Furnishings, Rei Handi Global Corp., R & S Handicraft Manufacturing, and WagasCrafts/Ukulele.

DTI’s support covers technical and logistical assistance, including booth space rental, freight costs, and professional booth design and curation services, ensuring these businesses are well-prepared to make a lasting impact at the event.

This year’s Manila FAME, with the theme “REIMAGINATION,” celebrates the ingenuity of Filipino designers as they transform local raw materials into artistic and functional pieces.

The ongoing show features over 250 exhibitors from across the country, presenting new perspectives on home furnishings, fashion, and lifestyle products.

“The pavilion’s curator has designed the space with a focus on rhythm and flow, ensuring that every product – from finely crafted furniture to fashion accessories – is presented in a way that reflects the spirit of REIMAGINATION,” she added.

“We’re excited about how this year’s theme aligns with Cebu’s strengths. Many of our exhibitors have been pushing the boundaries of design, using sustainable materials and combining them with cutting-edge techniques,” said Dr. Ronaldo “Bong” Salazar, CEO of Finali Furniture and Home Accessories. “It’s a chance to show the world the best of Cebu.”

Since 1983, Manila FAME has been at the forefront of promoting Filipino design on the global stage, supporting the growth of Philippine MSMEs (micro, small, and medium entrepreneurs), and showcasing the country’s rich artisanal heritage.

As a member of the Union des Foires Internationales (UFI), the event enjoys global recognition and attracts thousands of buyers, designers, and industry professionals from around the world.

“Buyers from around the globe are encouraged to visit the Cebu-GTH Pavilion to explore an exciting array of high-quality products that seamlessly blend tradition and innovation. This is a one-of-a-kind opportunity to form new business partnerships while experiencing the finest of Cebuano craftsmanship firsthand,” added Arbon.