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Freeman Cebu Business

Via bank-on-wheels service: CitySavings reaches out to underserved regions

Ehda M. Dagooc - The Freeman

CEBU, Philippines — Union Bank of the Philippines  thrift bank subsidiary, City Savings Bank (CitySavings), has strengthened its commitment to help improve financial inclusion in the country by introducing the Bank-on-Wheels (BOW) mobile kiosk.

The BOW services underserved regions in the Visayas and Mindanao and designated areas in Metro Manila.

The Bank-on-Wheels mobile kiosk in collaboration with UnionBank, features services such as balance inquiry and cash withdrawal, making these more accessible to customers.

The BOW also champions the Bank s sustainability endeavors by utilizing batteries to power the automatic teller machines (ATMs), contributing to eco-friendly operations and minimizing carbon emissions.

According to CitySavings chief executive officer (CEO) Lorenzo Ocampo this pursuit is aimed at elevating communities through financial inclusion and sustainability.

Through Bank-on-Wheels, we bring convenient banking closer to our customers in the more remote areas. Extending services to regions where branch accessibility might be a challenge ensures easier access for our customers for their daily banking needs.

Ocampo added that the introduction of BOW is just a glimpse of what s to come  as we strive to enhance accessibility and improve our services for our fellow Filipinos.

We take pride in the fact that this initiative prioritizes environmental responsibility without compromising growth and expansion. Our goal is to infuse sustainability into our efforts, paving the way for inclusive and sustainable prosperity across the country,  added CitySavings President Manuel Santiago, Jr.

CitySavings is the thrift bank subsidiary of UnionBank and a member of the Aboitiz Group. It is one of the largest thrift banks in the country, providing a wide range of mass-market financial products and services, such as salary loans to public and private school teachers, pension loans to GSIS and SSS pensioners, motorcycle loans, government salary loans, AFP salary loans, BFP salary loans, and traditional deposit products.

Today, CitySavings has more than 140 branches nationwide. It is well on its way to becoming the leading mass market bank in the Philippines, paving the way for inclusive and sustainable prosperity across the country.

BOW

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