Aspect Software bullish on Philippine market

MANILA, Philippines - A contact center solutions provider is banking on the Philippine market and the Asia-Pacific region as key growth driver for its cloud-based product.

“We see great growth potential and bullish opportunities for our cloud-based product in two primary markets in the Asia-Pacific (APAC) that are strong in the business process outsourcing (BPO) space and that’s India and the Philippines.” says Jim Freeze, senior vice president and chief marketing officer of Aspect Software.

Freeze adds that their priorities are based on where they see the highest demand. “We are aware of how important is the BPO industry in the Philippines, which is a key vertical growth area for us. Plus there’s a very large percentage of the population that speaks terrific English, which is very helpful for the BPO sector,” he says.

Not new in the BPO space, Aspect Software has been in the market for over 40 years and has been operating in the country for 10 years, serving not only BPO and contact center companies but financial, healthcare and telecommunication institutions as well.

In terms of current market behavior, Edwin Ong, Aspac Software’s director for marketing and channels for the Asia-Pacific and Middle East, explains that there is a growing understanding of cloud-based solutions to meet increasing demands, while others remain on-premise or hybrid due to regulation requirements.

For instance, with their recent acquisition of Livevox, a US cloud contact center, Aspect Software will be offering Aspect BPO cloud, a flexible platform that allows clients to scale up and down depending on their size and needs.

“We encourage our clients to buy a solution that works best for their business model. For some it’s cloud, for others it’s on-premise or hybrid, which is a mix of the two. We also have a growing number of customers who prefer managed services, which allow them to keep data in their data center while tapping our expertise to integrate all their solutions for them,” Freeze says.

Some of the features include real-time speech analytics, unified platform, multi-channel communication, full management suite, and a browser-based, mobile-enabled, intelligent user-interface. All these tools are also available in Workforce Optimization 8.0, Aspect Advanced Back Office Optimization, and Aspect Unified IP.