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                    [Title] => The promise of fiber
                    [Summary] => When Garsworth Marketing Inc. decided to import and market health products, not a few players in pharmaceutical industry were skeptical of its success.


"We have never considered being a non-pharmaceutical company a problem. Our challenge is  to properly identify and determine the brand positioning of our products. Each product must  deliver according to its promise. Performance must be a technical given – all we need to do is to devise a proper marketing strategy," said president and chief executive officer Albert Garcia.


                    [DatePublished] => 2005-07-25 00:00:00
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WHEN GARSWORTH MARKETING INC

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                    [Title] => The promise of fiber
                    [Summary] => When Garsworth Marketing Inc. decided to import and market health products, not a few players in pharmaceutical industry were skeptical of its success.


"We have never considered being a non-pharmaceutical company a problem. Our challenge is  to properly identify and determine the brand positioning of our products. Each product must  deliver according to its promise. Performance must be a technical given – all we need to do is to devise a proper marketing strategy," said president and chief executive officer Albert Garcia.


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The promise of fiber

July 25, 2005 - 12:00am

When Garsworth Marketing Inc. decided to import and market health products, not a few players in pharmaceutical industry were skeptical of its success. "We have never considered being a non-pharmaceutical company...

Business As Usual