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                    [Summary] => During his most recent visit to the Philippines,  Electrolux Major Appliances-Southeast Asia president Brad Tribble had breakfast in an Antipolo home. 


                    [DatePublished] => 2005-06-20 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1488513
                    [AuthorName] => Margaret Jao-Grey 
                    [SectionName] => Business As Usual
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                    [Title] => It’s back!
                    [Summary] => For Electrolux, a major factor in its return to the Philippines in June last year was its acquisition of the White Westinghouse brand for refrigerators and washing machines. 


"We had a trusted brand here and we intended to reclaim its share in the market," said president for East Asia Fredrick Ramen. "Right now, the  brand is number two in terms of top of mind. We recently held a contest for the oldest working White Westinghouse and that went to the owner of a 28-year-old refrigerator in good working condition."


                    [DatePublished] => 2003-10-06 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1125263
                    [AuthorName] => Angelica A. Angel
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VICHAI LORATTAWOULT

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                    [ArticleID] => 282699
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                    [Summary] => During his most recent visit to the Philippines,  Electrolux Major Appliances-Southeast Asia president Brad Tribble had breakfast in an Antipolo home. 


                    [DatePublished] => 2005-06-20 00:00:00
                    [ColumnID] => 133272
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                    [AuthorName] => Margaret Jao-Grey 
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                    [Title] => It’s back!
                    [Summary] => For Electrolux, a major factor in its return to the Philippines in June last year was its acquisition of the White Westinghouse brand for refrigerators and washing machines. 


"We had a trusted brand here and we intended to reclaim its share in the market," said president for East Asia Fredrick Ramen. "Right now, the  brand is number two in terms of top of mind. We recently held a contest for the oldest working White Westinghouse and that went to the owner of a 28-year-old refrigerator in good working condition."


                    [DatePublished] => 2003-10-06 00:00:00
                    [ColumnID] => 133272
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abtest

Consumer connection

By Margaret Jao-Grey  | June 20, 2005 - 12:00am

During his most recent visit to the Philippines, Electrolux Major Appliances-Southeast Asia president Brad Tribble had breakfast in an Antipolo home.

Business As Usual

It’s back!

By Angelica A. Angel | October 6, 2003 - 12:00am

For Electrolux, a major factor in its return to the Philippines in June last year was its acquisition of the White Westinghouse brand for refrigerators and washing machines. "We had a trusted brand here and...

Business As Usual